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Business Burnout: Get Your Marketing Mojo Back
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When you're feeling burned out it's hard to focus on anything — let alone marketing. This episode will help you overcome burnout so you can get your marketing mojo back.
Business Burnout
It's hard to succeed when you're not motivated. It's hard to get motivated when you're burned out. This week, we talk about burnout, boundaries, and getting your mojo back in time for the last quarter of 2022.
Topics include:
- What are the signs of burnout?
- When you feel burned out, what happens to your boundaries?
- How to get your mojo back
- How to set reasonable goals and priorities — and stick to it
Words of Wisdom
Every marketing action you take is tied to a broader business goal. So how are you going to make money from sitting on social media all day? You're not. So come up with the ways that you can amplify your voice and your impact for these three to five priorities you have between now and the end of the year. What's the minimum it's going to take for that? — Jen
3 Keys to Reach Your Business Goals
One of the major things for me to keep consistent with content creation is I have to have a minimums framework. I do this minimum stuff every week and then I have a schedule that I follow to get it done. And then everything else is just gravy. If I get more done, that's great. — Shelley
Content Consistency Framework and Schedule
Breaking News
- She Podcasts Live postponed until June 2023
- Near Media Analysis: Recession-Proof Your Brand with Local Marketing
- Seven in 10 (70%) Americans believe a recession is imminent.
- Invest in SEO for organic traffic
- Google Business Profile is responsible for 70-80% of local conversions
- Ask for reviews
- Share deals with your audience
- Integrated online and offline marketing
Related Episodes:
Recession Proof Business: Creative Revenue Streams
What if Social Media Disappeared?
Tweak of the Week
- CoSchedule Headline Analyzer (free+): want to create good content? Start with the headline. This tool will help you push all the right buttons (or 'grab them by the feelings' as Shelley put it)
Screenshot from CoSchedule's Headline Analyzer
Inspirational Nugget
If the grain sprouts before the stalk is fully developed, it will never ripen. Display fruit too soon, and the winter will kill you. —Epictetus
Seeds are long underground germinating. Do the work required to nurture and tend to them. So that they—and you—are prepared and sturdy for the hard winters of life.
Are you sizzle or steak?
All sizzle and no steak means someone or something does not live up to its reputation, that someone or something is touted as being bigger, better, more important, more talented, or superior in some way but in reality, is not.
It’s a lot like being all talk and no action or a shallow person with surface-level relationships who do not show up when things get difficult.
Take the time to build slowly and steadily without expecting huge results in a short amount of time. Set your expectations appropriately and you’re less likely to burn out or get disappointed and quit.
Connect with Us
Podcast Production
- Podcast hosting:
- Captivate (affiliate link)
- Livestream: StreamYard (Shelley's referral link)
- Music: Uppbeat.io
Connect with Jen
Brought to you by Women Conquer Business
- Connect with Jen McFarland
- Women Conquer Business marketing consultancy
Connect with Shelley
Engineered by AGK Media Studio
- Connect with Shelley Carney
- Schedule a free consultation with AGK Media Studio
- New Mexico Day Trips
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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