Are you overwhelmed by marketing? Look no further. Our kind, approachable small business marketing show covers marketing news you need to know, can't-miss apps, and a deep dive into a marketing topic designed to motivate you and inspire you to take action. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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This is a show from two nerdy women in marketing who run their own businesses. We met on camera once and thought this would be fun. We'll talk about marketing, fun stories, entrepreneurship, and honestly, since neither of us knows what's coming out of our mouths next ... we don't know what we'll be talking about. BUCKLE UP and GOOD LUCK.
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"Because Business is Personal" dives deep into the human side of entrepreneurship, equipping listeners with empathy-driven strategies from seasoned business owners. Tune in to redefine success by connecting deeply with your customers, because in business, it's all personal.
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SEO Tips For Beginners ARE YOU SHOWING UP IN GOOGLE? IF NOT, YOU ARE IN THE RIGHT PLACE. Welcome to The EMJ SEO Podcast where we break down what is working in SEO today. How can our SEO podcast help you? We uncover opportunities to increase your revenue and your bottom line through SEO strategies. What should a good SEO podcast provide you? You should be able to have insights into SEO strategies that work, that won’t get your website penalized by Google. What additional benefits can our podc ...
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For ADHD {and ADHD-ish} business owners who live in Distraction City, with shiny object syndrome, and live life with other tendencies that keep us from doing our best work. You want a sustainable life. A work/home/school/family stability that WORKS, functions on good habits, systems, and approaches that set us up for immeasurable success both personally and professionally. With a mix of psychology, strategy and support (that only a bestie can give), The podcast formally known as My Biz Besti ...
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Agnes Roter Interviews Mike Caldwell on Full Circle Empathy: From Paramedic to Marketing Medic
1:08:27
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Send us a Text Message. In this episode, Agnes Roter, VP of Marketing and Ecommerce at The Source, we flip the script a bit, and instead of me interviewing Agnes, Agnes interviews me! This all came about after she read my book, Empathic Marketing and sent me an email with a dozen follow up questions. The interview starts with Agnes asking me some m…
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A Scotland Yard Hostage Negotiator's Guide to Marketing with Paul Davidson
48:40
48:40
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Send us a Text Message. In this conversation, Mike interviews Paul Davidson, a former hostage negotiator, about the parallels between hostage negotiation and marketing. They discuss the importance of trust, empathy, and building rapport in both fields. Paul explains the concept of the behavioral staircase, which involves progressing from empathy to…
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Innovating E-commerce with Savant Ecommerce Speakers: Kayla Alexander, Nicole Murphy, and Marnie Rabinovitch
41:21
41:21
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Send us a Text Message. In this special episode of "Because Business is Personal," Mike Caldwell and co-host Tara Conway are joined by three distinguished guests: Kayla Alexander, Nicole Murphy, and Marnie Rabinovitch Consky, to discuss innovative approaches in e-commerce. Key Points: Introduction of Guests: Kayla Alexander: Professional basketball…
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Asking for the Sale: Overcoming the Fear The Role of Authenticity in Branding with Susan Walsh
50:47
50:47
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Send us a Text Message. In this conversation, Mike Caldwell interviews Susan Walsh, a woman from Australia who has a passion for writing Regency romance novels. Susan shares her experience of self-publishing her own Regency romance novel called Emily and her love for Jane Austen's work. They then transition to discussing Susan's career in loyalty p…
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181. Unleashing Inner Strength and Flow: Exploring Mindful Hypnosis with Dr. Liz Slonena
56:39
56:39
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In this episode Amber Hawley and Dr. Liz Slonena delve into the fascinating world of mindful hypnosis and retreats tailored for entrepreneurs with ADHD. They explore the neuroscience behind creativity, stress management, and hypnosis, and discuss authentic ways to overcome common entrepreneurial hurdles like perfectionism and fear of rejection. Thi…
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180. Boosting Productivity Through Effective Delegation with Lesley Pyle
45:59
45:59
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Finding the right team for your business can feel burdensome, especially when you're juggling the role of entrepreneur with personal life demands. Lesley Pyle joins Amber Hawley to explore strategies for lightening this load, from hiring an online business manager to creating an enticing job post that draws in the right talent. Through the blend of…
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179. What Your Business Needs in 2024 with Dr. Liz Lasky
47:54
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Join me and my special guest Dr. Liz Laskey, as we dissect what is needed in 2024 to grow and monetize your business. The conversation also explores the difference between being a business owner and an entrepreneur, the significance of action over perfection, and the value of investing in coaching for sustained business success. About Dr. Liz Lasky…
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178. Unlocking Authentic Sales: Dora Rankin's Heart-Centered Strategies
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If you're feeling frustrated and discouraged because you can't seem to close deals and build meaningful relationships with potential clients, then you are not alone! You may be spending hours cold calling and sending out generic emails, only to be met with radio silence or rejection. Instead of seeing your sales numbers grow, you find yourself cons…
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Olly Richards Talks About How He Grew His 7-Figure Business
56:12
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See the episode resources in the show notes on: https://emjpodcast.com/olly-richards-talks-about-how-he-grew-his-7-figure-business Check out more episodes of our SEO podcast.By Matt Hepburn
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Jen McFarland on Constructing Resilience in the World of Online Marketing
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Send us a Text Message. Get ready to redefine your marketing game with our remarkable guest, Jen McFarland. This episode takes you on a journey through the realm of marketing, blending it with the power of empathy and authenticity. Jen, championing the cause of entrepreneurs worldwide, shares her insightful approach and how consistent messaging can…
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Mark Williams-Cook On People Also Asked Questions & SEO Content
44:44
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Mack Grenfell on Byword.ai & AI Content Generation
45:15
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Ryan Brock Explains Pillar-Based Content Marketing
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177. My Neurodivergent Brain with Edwin Ruiz
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In today's episode, Amber is joined by her dear friend Edwin Ruiz, a filmmaker, live streaming event producer, and all-around Renaissance man. Edwin shares his personal journey as a neurodivergent business owner, offering a unique perspective on harnessing neurodivergent strengths for success. With his tech background and love for problem-solving, …
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Jen McFarland Provides Marketing Funnel Insights
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Coach Chris Provides Advice From 20 Years Of Coaching & Speaking
33:20
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See the episode resources in the show notes on: https://emjpodcast.com/coach-chris-on-20-years-of-coaching-speaking. Check out more episodes of our SEO Podcast.By Matt Hepburn
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176. From Self-Imposed Limits to Financial Abundance: Rethinking Your Money Story With Hilary Hendershot
49:49
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Ever wondered what's truly holding you back from financial success? Meet Hilary Hendershot, the financial planner whose unexpected twist on overcoming limiting beliefs about money will leave you speechless. In a world where scarcity mentality reigns, Hilary challenges entrepreneurs to unravel their deeply held beliefs about money and embrace abunda…
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Calculating Marketing Funnel ROI With Len Ward
38:07
38:07
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Make sure to check out the full episode and show notes on: https://emjpodcast.com/calculating-marketing-funnel-roi-with-len-ward Check out more episodes of our SEO Podcast.By Matt Hepburn
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Marketing Your Business On Instagram With Corey Walker
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175. Cracking the Code of Approachable SEO Marketing with Jen McFarland
1:11:04
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Unleash marketing therapy with Jen McFarland as she passionately guides entrepreneurs through the ironies of approachability and understanding, igniting their goal to connect with their audience while overcoming the conflict of marketing challenges. In this episode, you will be able to: Master marketing strategies to boost your business success. Ga…
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SEO Secrets You Should Know With Damon Burton
41:12
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Harnessing AI to Enhance Personal Branding and Authentic Connections with Molly Mahoney, the Prepared Performer
53:10
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Send us a Text Message. Join us for a captivating conversation with Molly Mahoney, the Prepared Performer. With her rich background in musical theatre and an innovative approach to artificial intelligence, Molly is reshaping the digital landscape by integrating technology and human connection. Her pioneering methods of using AI for personal brandin…
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174. Conscious Leadership: Unlocking the Power of Waterfall Habits with Jen Hope
53:29
53:29
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Entrepreneurial leader, Jen Hope, battles overwhelm and societal expectations to reclaim her well-being and lead with fierce self-care in a world that demands her constant hustle. In this episode, you will be able to: Explore the potential of conscious leadership in individuals suffering from ADHD. Realize the significance of personal care as an in…
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Unlocking Organic Growth Strategies with Break the Web's Jason Berkowitz
54:09
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Send us a Text Message. Join us for a journey into empathic marketing with our special guest Jason Berkowitz, the founder and SEO director of Break the Web. With his decade-long expertise in the digital world, Jason's insights promise to provide a fresh perspective on how to grow your business online. This conversation is not just about SEO and adv…
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Finding Your Purpose and Connecting with Customers with Michelle Vandepas
44:50
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Send us a Text Message. To access Michelle's free training: Designed to give you information on writing and publishing your book that you may not have known. We have taken some of our most frequently asked questions and turned them into bite-sized modules to give you tools to succeed in the publishing industry. https://gracepointmatrix.teachable.co…
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Unraveling the Power of Authenticity and Trust in Marketing - with Bryan Kramer
48:58
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Send us a Text Message. To connect with Bryan and subscribe to his Humanize Newsletter: https://bryankramer.com/ Ready to discover the hidden power of empathic marketing? Join me and business strategist extraordinaire, Brian Kramer, as we navigate the intriguing world of Human to Human connection in business. Known globally for his keynote speeches…
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173. Embracing Authenticity: Kierra Jones on the Power of Being Different
57:49
57:49
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In a world where conformity seemed to reign, Kierra Jones dared to be different. Little did she know that her uniqueness would become her greatest strength. As she embarked on her entrepreneurial journey, she discovered an unexpected twist that transformed her entire perspective. What was this twist that empowered her to create a thriving business …
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Empathic Marketing for Schools: PR Strategies with Kathleen Kennedy
41:29
41:29
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Send us a Text Message. You can reach out to Kathleen on LinkedIn at: https://www.linkedin.com/in/kathleenkennedyapr/ And "X" (Twitter) at: https://twitter.com/KennedyAPR In this episode of "Because Business is Personal," I had the pleasure of hosting Kathleen Kennedy, a school communication and PR expert, as we delved into the world of empathic st…
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Money Mastery: Changing Your Money Mindset to Break Through Barriers with Sameera Singh
41:11
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Send us a Text Message. Sameera Singh, a business strategist, money mindset coach and author helping women break through to six figures and transform their relationship with money. In this episode, Sam discusses how our money mindset can either hold us back or propel us forward. She shares exercises and techniques listeners can use every day to sta…
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Evolving Business Mindsets with Risa Haasbroek, the Dragon Whisperer
38:45
38:45
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Send us a Text Message. Imagine if you could align your mindset to supercharge your marketing strategies, foster robust relationships, and catapult your sales? We caught up with Risa Haasbroek, renowned as the Dragon Whisperer for entrepreneurs, as she unravels the significant concept of a business mindset. Risa's inspiring journey starts in a smal…
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172. Unleash Your Authentic Visibility: A Guide To Avoiding Shiny Objects With Amanda Berlin
54:45
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Amanda Berlin, the fearless PR powerhouse, dismantles the allure of shiny objects and guides entrepreneurs on a path to authentic visibility, liberating them from distractions and empowering them to achieve their business goals. Does this sound familiar? You've been told to chase after every shiny object that promises success in your entrepreneuria…
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Unlocking Empathic Marketing and Your Soul Print with Shane Johnston
46:46
46:46
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Send us a Text Message. What a remarkable journey it has been, navigating the intricate world of empathic marketing with the marketing whisperer himself, Shane Johnson. In our light-hearted yet insightful discussion, we unlock the vast potential of empathy in building stronger business relationships, boosting sales, and creating a lasting impact. A…
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Crafting Powerful Narratives: An Insight into Jason Hornung's Strategy
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Send us a Text Message. Here's a promise: this episode will change the way you think about marketing. Jason Hornung, the undisputed champion of Facebook ads, graced our show with his insights and unforgettable story. Having experienced a tough upbringing marked by drug-addicted parents and teenage pregnancy, Jason's journey embodies resilience. His…
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Chatbots, Championship Belts, and Life Lessons with Curt Maly
43:53
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Send us a Text Message. Ever been banned from Facebook? Our guest, Curt Maly of Black Box Social Media, knows exactly how that feels. With his dry wit and candid stories, Curt delves into his personal journey, from his unforeseen Facebook ban to his appreciation for copywriting and messaging. He's got a fresh perspective on life shaped by his recen…
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171. Avoiding the Research Rabbit Hole When Implementing Tech Solutions
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Do you yearn for a business that runs like a well-oiled machine, maximizing efficiency and productivity at every turn? Are you eager to discover the secret to streamlining your technology and software solutions for improved results? Look no further! I have the solution you've been searching for. In the following , I will reveal the key to achieving…
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See the episode resources in the show notes on: https://emjpodcast.com/a-wikipedia-deep-dive-with-mike-wood Check out more episodes of our SEO Podcast.By Matt Hepburn
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170. All or Nothing Thinking in Individuals with ADHD
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Does this sound familiar? You're a high-achieving entrepreneur with ADHD, constantly battling with 'all or nothing' thinking. You've been told to just try harder or be more disciplined to overcome it, but it's not working. The pain of pouring your heart and soul into your business, only to see it crumble because of perfectionism and executive funct…
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A Link Building Deep Dive With James Wirth
1:13:51
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How Local Businesses Can Benefit From A Podcast With Colin Grey
32:38
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See the episode resources in the show notes on: https://emjpodcast.com/how-local-businesses-can-benefit-from-a-podcast-with-colin-grey Check out more episodes of our SEO Podcast.By Matt Hepburn
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Company Communication Struggles With Dan Springer
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Staying Resilient Within The Workplace With Dee Williams
1:01:46
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GA4 Deep Dive As Universal Analytics Is Soon Ending With Steve Erlich
46:30
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1
Moving Forward With Innovation By Embracing Change
28:24
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E-E-A-T In 2023 And Chat GPT With Lily Ray
29:42
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See the episode resources in the show notes on: https://emjpodcast.com/e-e-a-t-in-2023-and-chat-gpt-with-lily-ray. Check out more episodes of our SEO Podcast.By Matt Hepburn
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How To Show Up On YouTube With Jeremy Vest
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Skills That Every SEO Needs, That Are Not Found In A Tool
27:06
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Does Your Business Strategy Include A Succession Plan?
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Kari DePhillips Discusses PR Strategies For SEO
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Aaron Weiche: Converting Web Visitors Through SMS Text
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169. 5 Keys to Increasing Resilience and Achieving Your Big Goals With Lexi Soulios
52:24
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Join therapist and growth strategist Lexi Soulios as she shares the five keys to building resilience as an entrepreneur, from assigning meaning to events in our lives to developing creative adaptability. In this episode, you will be able to: Delve into the intricacies of Daylight Savings and its role in today's world. Boost your mental fortitude by…
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