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11. How to Sell the Way Your Customers Want to Buy - A Talk With Kristin Zhivago (Zhivago Partners)
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Listen, and get insights into How to Sell the Way Your Customers Want to Buy in this talk with Kristin Zhivago, President & Founder at Zhivago Partners. We talk about her bestseller book RoadMap to Revenue: How to Sell the Way Your Customers Want to Buy, named one of the Top 6 Marketing & Sales Books by Forbes. In this one-of-a-kind revenue-growth how-to book, Revenue Coach Kristin lays out the method that she has used to help hundreds of business owners and managers reverse-engineer their successful sales so they can manufacture new sales in quantity.
Guest Info
- LinkedIn: Kristin Zhivago
Resources
- Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy (Kristin Zhivago)
- Zhivago Partners - Digital Marketing Management
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Chapters
1. 11. How to Sell the Way Your Customers Want to Buy - A Talk With Kristin Zhivago (Zhivago Partners) (00:00:00)
2. Intro (00:00:04)
3. Kristin's inspiration to write the book Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy (00:01:10)
4. Three steps: discover, debate, deploy (00:02:41)
5. Step 1 - Discover (00:02:55)
6. Step 2 - Debate (00:09:19)
7. Step 3 - Deploy (00:18:42)
8. Success Story Example: IT Company (00:22:21)
9. Kristin's rule: I don't work with jerks (00:28:38)
10. The Best Source of Power in Your Career is the Customer (00:34:35)
11. Outro (00:35:30)
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