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36. What is Starbucks Odyssey?
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In this episode, we are talking about the launch of the Starbucks Odyssey programme. Looking back on the history of their rewards points scheme, we discuss the success of this and how they are now bringing this into a Web 3 world.
We also discuss how big brands are trying to ease people into this digital universe by not pushing the comfort zones that consumers know well.
MENTIONED IN THIS WEBSITE
Starbucks Odyssey - https://stories.starbucks.com/stories/2022/the-starbucks-odyssey-begins/
Starbucks Odyssey Waitlist - https://waitlist.starbucks.com/#/learnmore
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