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54. Why is Fashion taking over the Metaverse?
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In this episode of Women of the Metaverse, we explore the growing influence of fashion in the metaverse. With the rise of web3 and immersive experiences, fashion brands are entering the digital realm through NFT collections and virtual stores. We discuss the integration of digital fashion in university courses and highlight recent developments, including Balenciaga's augmented reality campaign, Renault's NFT sneaker collection, Nike's community platform, and Snap's augmented reality mirrors in stores. The fashion industry recognises the metaverse's potential for creativity, innovation, and community building, making it a thriving space worth watching.
MENTIONED IN THIS WEBSITE
Ravensbourne - https://www.ravensbourne.ac.uk/study/undergraduate/ba-hons-fashion/digital-technology-fashion-pathway
University of Huddersfield - https://courses.hud.ac.uk/full-time/undergraduate/fashion-design-with-digital-technology-ba-hons
University of the Arts London: https://www.arts.ac.uk/subjects/fashion-business/short-courses/entrepreneurship-and-innovation/fashion-and-metaverse-online-short-course-csm
Balenciaga’s 520 Campaign: https://jingdaily.com/balenciaga-520-valentines-day-china-2023/
RACING SHOE5: https://www.renault.co.uk/nft-renault.html
Nike: https://www.swoosh.nike/
Snap: https://www.bloomberg.com/news/articles/2023-04-19/snap-invests-in-large-scale-augmented-reality-with-mirror-tool
We hope you enjoyed the show and that it inspired some ideas. Join us next week to delve further into the Metaverse
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This podcast is for entertainment and education purposes only. We do not give any investment or financial advice and we strongly recommend you always DO YOUR OWN RESEARCH.
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