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Frank Body: From side hustle to global skincare brand
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We chat to Jess from Frank Body to discuss how the company used Instagram to launch a global coffee-based skincare brand from a DTC channel. Jess shares her experience of founding a business whilst doing a full time job, and the $200 million first year sales explosion which subsequently followed.
We take a look at how Frank Body diversified its acquisition and marketing strategies in response to changes in the use of social media, and explore their approach to retention after initial success. Jess also reveals the toughest challenge she’s faced as a founder and the one thing she wishes she’d known before going into business.
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