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Marketing in a Crisis

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Manage episode 355725989 series 2819066
Content provided by Kristen Iaffaldano, WorkingUpward.com and Kristen Iaffaldano. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristen Iaffaldano, WorkingUpward.com and Kristen Iaffaldano or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How on earth do you market your product or your service in a time of fear and panic?
When your prospective customers or clients are suffering financial loss or are holding tightly to their wallets and have shifted their attention to something else much bigger than you? When there’s a need in the world that you never saw coming and aren’t sure how your product or service addresses that need?
Or when you just feel awkward selling because you don’t want anyone to think you’re ignoring -- or worse -- capitalizing on the current crisis?
I’m doing my best to help answer those questions in today's episode.
Read the Show Notes
Mentioned & Related Resources:

  1. Amy Porterfield's Online Marketing Made Easy podcast
  2. The Upward VA Roadmap: My online course for aspiring virtual assistants.
  3. Become a Podcast Insider so you're sure to catch my next bonus episode.
  continue reading

33 episodes

Artwork
iconShare
 
Manage episode 355725989 series 2819066
Content provided by Kristen Iaffaldano, WorkingUpward.com and Kristen Iaffaldano. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristen Iaffaldano, WorkingUpward.com and Kristen Iaffaldano or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How on earth do you market your product or your service in a time of fear and panic?
When your prospective customers or clients are suffering financial loss or are holding tightly to their wallets and have shifted their attention to something else much bigger than you? When there’s a need in the world that you never saw coming and aren’t sure how your product or service addresses that need?
Or when you just feel awkward selling because you don’t want anyone to think you’re ignoring -- or worse -- capitalizing on the current crisis?
I’m doing my best to help answer those questions in today's episode.
Read the Show Notes
Mentioned & Related Resources:

  1. Amy Porterfield's Online Marketing Made Easy podcast
  2. The Upward VA Roadmap: My online course for aspiring virtual assistants.
  3. Become a Podcast Insider so you're sure to catch my next bonus episode.
  continue reading

33 episodes

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