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Ep 85: Book Marketing Tips from Publicist and Industry Expert Kathleen Schmidt
Manage episode 428104517 series 3585473
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Send me your writing and publishing questions!
Kathleen Schmidt is a well-respected voice in book publishing with in-depth experience in all aspects of the industry.
She has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, and Vanity Fair.
I was thrilled to chat with her about her perspective on book publishing as well as the rise in indie author opportunities.
EPISODE HIGHLIGHTS
- Navigating the current collective rut in book publishing
- The truth about bookstore distribution today (including the average number of copies an appearance on the Today Show sells)
- The HOW of Book publicity for indie authors and how to decide what makes sense when it comes to selling more books without having to take out a second mortgage
- The important difference between publicity, marketing, and sales
- The slippery slope of partnering with “influencers” for promotion
CONNECT WITH KATHLEEN
Click here to Subscribe to her Substack newsletter
Instagram: @kathmschmidt
Threads: @kathmschmidt
Website: kmspr.com
RESOURCES MENTIONED
Kathleen's appearance on Brad Listi's Other People podcast
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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.
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