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13. Laziness and Automated LinkedIn Processed to Reach Me as a Human
Manage episode 386083268 series 3413573
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In this episode of WTFDIJR, Chris and Dani are uncovering:
The ineffective and often intrusive tactics used in tech sales and marketing, focusing on the over-reliance on automation and generic outreach methods. They highlight the importance of personalized communication and the necessity for sales professionals to evolve into trusted advisors rather than just transaction-focused individuals. The episode covers various aspects of effective sales approaches, including the value of understanding a CISO's priorities and respecting their time.
Key Takeaways:
- Critique of Automated Outreach: Chris and Dani criticize automated LinkedIn processes and generic messages that fail to personalize or understand the buyer’s needs.
- Earning Trust in Sales: Emphasis is placed on the need for salespeople to earn the title of 'trusted advisor' through understanding, respect, and valuable interactions, rather than assuming it from the outset.
- Personalized Communication: The episode underscores the importance of tailoring sales approaches to the specific needs and current projects of potential clients.
- Respect for Time and Boundaries: Dani and Chris call for salespeople to respect the busy schedules of cybersecurity professionals and to be considerate in their outreach efforts.
- Empathy and Human Connection: The episode also touches on the importance of genuine human connection in sales, moving beyond mere transactional relationships.
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Victim of a crappy marketing or sales message?
Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.
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