Best wtfdidijustread Podcasts (2024)

1
48. Treating Security Practitioners Like China Dolls → Effective Customer Engagement 57:57

5M ago57:57

57:57

In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering: The challenges in accessing customer insights for marketing, strategies for effective sales discovery, and the importance of collaboration between sales and marketing teams. They highlight the need for a strategic approach in customer engagement and internal collaboration to ensure …

1
47. We Should Celebrate the Worst in Cybersecurity Sales and Marketing! [Hold Our Beers.] 1:01:03

5M ago1:01:03

1:01:03

In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering: The opportunity for salespeople in Q1 2024. They mention the importance of understanding the specific needs of each company and tailoring the conversation accordingly to remain relevant even when budgets are largely decided. They also discuss the potential for selling SaaS products …

1
46. When Vendor Gift Unboxing Goes Wrong, Do This + Embracing Cultures 1:02:27

6M ago1:02:27

1:02:27

In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering: The challenges of creating useful and reliable content in the cybersecurity industry. They emphasize the importance of transparency, diversity, and language in building trust with potential buyers and practitioners. They also touch on the issue of gated content and the need for auth…

1
45. Unsolicited (And Empty) Gifts, Environmental Waste, Lack of Personalization, and It’s Brand Impact 1:00:34

6M ago1:00:34

1:00:34

In this episode of WTFDIJR, recorded live from Cyber Marketing Con in Austin, Texas, Chris, Dani, Maria, and our guest panel from the Con are uncovering: Strategies for effective brand communication, the significance of personalizing marketing efforts, and the challenges of standing out in the saturated cybersecurity market. Key topics include the …

1
44. The Top 16(ish) Outreach Methods That Piss Off Security Pros 1:01:14

7M ago1:01:14

1:01:14

In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering: The top 16(ish) outreach methods that are ineffective when it comes to communicating with security practitioners online and offer tips for improvement.. They also talk about the challenges and nuances of communicating across various departments and stakeholders, including security t…

1
43. Industry Pessimism, Skepticism, Finger Pointing, and Blame Games 1:00:45

7M ago1:00:45

1:00:45

In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering: The issue of pessimism in the cybersecurity industry. The episode uncovers how professionals often engage in finger-pointing and blaming vendors, management, and cybersecurity practitioners for various industry challenges. The conversation suggests that instead of indulging in the b…

1
42. Auto-Dialers, Fake LinkedIn Aliases, And Snowflakes 1:03:42

7M ago1:03:42

1:03:42

In this episode of WTFDIJR, Chris and Dani are uncovering: Exciting news! Let us introduce our new co-host, Maria Graham! We discuss the impacts of using humor or controversial tactics in sales outreach. Key Takeaways: Importance of Ethical Sales Practices: Using deceptive practices like local number spoofing or misleading emails can erode trust an…

1
41. Live From The Black Hat MEA Floor + Fun Song Friday with Special Guest Daniel Moses 59:08

7M ago59:08

59:08

In this episode of WTFDIJR, Chris and Dani are uncovering: Cultural diversity and effective strategies for engaging with CISOs and other decision-makers in the industry. Key Takeaways: Cultural Sensitivity and Respect: The episode highlights the importance of respecting different cultures and environments, especially when attending international co…

1
40. We’ll Stop The People With The Hoodies (But Your Ass Is Owned If You Sign This Contract) 1:00:26

7M ago1:00:26

1:00:26

In this episode of WTFDIJR, Chris and Dani are uncovering: The power of words, accountability in vendor-client relationships, and navigating social media as professionals. Chris and Dani discuss the importance of authentic engagement, respecting diversity in holiday celebrations, and the challenges of making connections in an increasingly digital w…

1
39. When Did 7AM Cold Calls Turn Into Webinar Invites? 56:04

7M ago56:04

56:04

In this episode of WTFDIJR, Chris and Dani are uncovering: The negative impact of unsolicited calls, especially at inappropriate times (like a 7AM call to a personal number), how they are intrusive and can lead to negative perceptions of the company. Chris and Dani suggest in the episode that researching and understanding the potential client's pre…

1
38. Pitch On The Pod + Fortresses of Security in Rapidly Evolving Threat Landscapes 1:01:06

7M ago1:01:06

1:01:06

In this episode of WTFDIJR, Chris and Dani are uncovering: The nuances of effective communication between CISOs, their boards, and vendors. Dani and Chris discuss the importance of understanding the board's expectations and crafting narratives that align with business objectives. The episode also highlights a live pitch session, offering insights i…

1
37. We Have Sent You $0.01 USD. (The MOST Innovative Way To Reach Out.) 55:16

7M ago55:16

55:16

In this episode of WTFDIJR, Chris and Dani are uncovering: Various outreach methods, emphasizing the importance of authenticity and respect in interactions. The episode also touches on the challenges faced by security practitioners in dealing with sales pitches and offers insights into building successful business cases for board meetings. Key Take…

1
36. Pardon Me While I Exploit Your Vulnerable Feelings For Clicks 49:14

7M ago49:14

49:14

In this episode of WTFDIJR, Chris and Dani are uncovering: The ethical implications of journalism and content sharing, particularly in the context of the October 7 terrorist attacks in Israel. They delve into the misuse of personal social media posts by a news site, questioning the journalistic ethics of not seeking consent and the potential harm c…

1
35. Feel Free To Ignore This Or Tell Us To F*** Off 58:25

7M ago58:25

58:25

In this episode of WTFDIJR, Chris and Dani are uncovering: The challenges of enterprise sales, especially when dealing with internal conflicts and rivalries within client organizations. The episode also touches on the approach and ethics of sales outreach, effective communication strategies, and the importance of empathy and understanding in buildi…

1
34. Building A Kickass Relationship Capital Machine with Maria Graham 56:12

7M ago56:12

56:12

In this episode of WTFDIJR, Dani and special guest, Maria Graham, are uncovering: Building genuine relationships, understanding customer needs, and navigating the complex world of tech sales. The episode covers the importance of personal connection in sales, leveraging social media platforms like LinkedIn for engagement, and the effectiveness of in…

1
33. The ”Art” Of Email Marketing Perceptions That Piss Us Off 49:35

7M ago49:35

49:35

In this episode of WTFDIJR, Chris and Dani are uncovering: The personal impact of constant traveling for tech conferences and the role of communities (both physical and digital) in the tech industry. The episode also touches on the challenges of navigating overwhelming workloads and personal life balance, and the importance of choosing the right ev…

1
32. Shame On Them. They Wouldn’t Have Gotten Breached With Us. 50:01

7M ago50:01

50:01

In this episode of WTFDIJR, Chris and Dani are uncovering: The recent MGM breach and its implications for cybersecurity sales and marketing strategies. The episode emphasizes the importance of human connection in business interactions and discusses effective ways to approach potential clients, especially in the wake of security incidents. Key Takea…

1
31. Backstabbing, Disagreeing, and Committing in Organizations 56:18

7M ago56:18

56:18

In this episode of WTFDIJR, Chris and Dani are uncovering: The theme of "disagree and commit," with a focus on how to navigate disagreements in a professional setting. The episode also touches on the challenges of communication and scheduling within the business context, especially in relation to CISOs and vendors. Key Takeaways: Disagree and Commi…

1
30. We Actually Survived 30 Episodes? Where Do We Go Now? 55:36

7M ago55:36

55:36

In this episode of WTFDIJR, Chris and Dani are uncovering: Various aspects of the show, including past memorable moments, changes in their approach, audience feedback, and potential future directions. They engage in an open dialogue with their community, seeking suggestions for improvement and discussing the impact the show has had on listeners in …

1
29. Let’s Hit Up Every Single Team Member Inside the Company! 54:21

7M ago54:21

54:21

In this episode of WTFDIJR, Chris and Dani are uncovering: The importance of timing in engaging CISOs, and how vendors can more effectively approach potential clients. They also touch on the structure and cycles of a CISO’s year, giving insights into when and how vendors should interact with them for maximum impact. Key Takeaways: Ineffective Sales…

1
28. Brutally Honest Reflections [And Controversies] From Black Hat 57:59

7M ago57:59

57:59

In this episode of WTFDIJR, Chris and Dani are uncovering: The struggles of balancing professional and personal life, especially as parents, to the complexities and logistics of attending tech conferences like DEFCON and Black Hat. They also scrutinize marketing approaches, such as fear-based selling and incentivizing conversations with gift cards,…

1
27. WTF Did I Just Read? LIVE From Black Hat 2023 35:58

7M ago35:58

35:58

In this LIVE, IN-PERSON episode of WTFDIJR, Chris and Dani are uncovering: Their experiences at Black Hat USA, the dynamics of the cybersecurity community, and the importance of human connection in the tech industry. The episode highlights the challenges faced by security practitioners and vendors in creating genuine, respectful relationships in th…

1
26. The CISO Chipped His Nail Polish + Know-Before-You-Go-To-Black-Hat 57:07

7M ago57:07

57:07

In this episode of WTFDIJR, Chris and Dani are uncovering: Their experiences with vendor booths, mass media marketing in cybersecurity, and etiquette for engaging with security practitioners at events like Black Hat. The episode also touched on personal anecdotes and the importance of self-care during intensive conferences. Key Takeaways: Approachi…

1
25. Emotional Drivers, Stressors, Worries, and Fears In And Out of Work 1:01:46

7M ago1:01:46

1:01:46

In this episode of WTFDIJR, Chris and Dani are uncovering: The need for authenticity and thoughtfulness in these professional engagements. A significant part of the conversation revolves around the emotional aspects of decision-making in security and tech industries, with Chris sharing insights from his experiences. Key takeaways: Authenticity in V…

1
24. My Leadership Really Wants To Talk To You You -＞ Alien Conspiracy Theory 1:00:25

7M ago1:00:25

1:00:25

In this episode of WTFDIJR, Chris and Dani are uncovering: The importance of understanding and adhering to different compliance frameworks, and the challenges of ROI measurement in cybersecurity investments. Chris and Dani discuss the need for vendors to provide realistic and targeted solutions, the role of frameworks like NIST in guiding cybersecu…

1
23. When Your ML Is Too Dumb To Come Up with New Email Intros 56:52

7M ago56:52

56:52

In this episode of WTFDIJR, Chris and Dani are uncovering: The ethical considerations of using AI in marketing, the pitfalls of certain sales strategies, and the importance of research in sales processes. The episode concluded with an insightful discussion on different types of CISO roles and the growth of the BISO role. Key Takeaways: Role and Evo…

1
22. You’re Invited To Keynote, All Expenses On You! 47:41

7M ago47:41

47:41

In this episode of WTFDIJR, Chris and Dani are uncovering: The ethics and practices surrounding conference speaking invitations. Chris shares his experience of being invited to keynote at the Cybertech Global Tel Aviv 2024 conference, only to find out that the organizers would not cover travel or speaking expenses. This led to a broader conversatio…

1
21. Cyber Week, Acronym World, and Direct Conversations 55:55

7M ago55:55

55:55

In this episode of WTFDIJR, Chris and Dani are uncovering: How cultural backgrounds, especially in regions like Israel, influence the way sales and marketing communications are conducted. The directness and bluntness common in Israeli culture are highlighted as beneficial in the tech industry. Chris also shares his experiences at Cyber Week, discus…

1
20. Dear CISO, Don’t Be An Arse. Adding Lobster Tail To Your Steak Is A Bullshit Move. 49:35

7M ago49:35

49:35

In this episode of WTFDIJR, Chris and Dani are uncovering: The nuances of vendor and CISO interactions, focusing on the importance of authenticity and thoughtful engagement. They discuss how CISOs should conduct themselves during vendor-sponsored events, like dinners. They emphasize the importance of not exploiting these situations for extravagant …

1
19. Dear Vendor, Let’s Face It. It Isn’t Working. Here’s Why. 57:48

7M ago57:48

57:48

In this episode of WTFDIJR, Chris and Dani are uncovering: Chris’s approach to unsolicited vendor emails, explaining his "Dear Vendor" letters aimed at educating rather than merely dismissing vendors. His letter outlines why certain sales approaches aren't effective and suggest more respectful and constructive methods. Chris shares a recent experie…

1
18. Horror Stories of Ransomware and Blaming Users 48:45

7M ago48:45

48:45

In this episode of WTFDIJR, Chris and Dani are uncovering: The nuances of email outreach, the frustration with ineffective and insincere marketing tactics, and the challenges of managing an inundated inbox. The episode includes discussions on the importance of integrity in communication and the opt-in/opt-out dilemma in email marketing. Key Takeawa…

1
17. Forgive The Intrusion But I Didn’t Even Do The Bloody Research On You 1:04:17

7M ago1:04:17

1:04:17

In this episode of WTFDIJR, Chris and Dani are uncovering: The importance of empathy in sales and marketing in the cybersecurity industry. They emphasize the need for thoughtful communication and understanding one’s perspective, whether it's a CISO or a vendor. The episode includes live interactions with audience members seeking advice on approachi…

1
16. It’s Time To Look In The Mirror: The C-Suite’s Responsibility In Cybersecurity Sales 47:39

7M ago47:39

47:39

In this episode of WTFDIJR, Chris and Dani are uncovering: The ethics and practices of how CISOs, CIOs, and other executives should engage with vendors. The episode centers on the ethical responsibilities of C-suite executives in their interactions with vendors, highlighting the need for honesty and straightforwardness in these relationships. TIt a…

1
15. Name Dropping Clients And Stepping Stones 54:46

7M ago54:46

54:46

In this episode of WTFDIJR, Chris and Dani are uncovering: The negative impact and issues with sales pitches that name-drop clients, pointing out how it can breach trust and discretion, and may even provide competitors with unwarranted insights. They emphasize the importance of respectful, humanized communication in the tech industry. Key Takeaways…

1
14. Why The Heck Are You Sending This To The CISO? 48:09

7M ago48:09

48:09

In this episode of WTFDIJR, Chris and Dani are uncovering: The misuse of tools like ChatGPT in creating spammy, non-personalized outreach and highlight the importance of humanized, respectful, and tailored communication in sales and marketing. The episode criticizes the use of automated email campaigns that lack relevance to the recipient's role, f…

1
13. Laziness and Automated LinkedIn Processed to Reach Me as a Human 49:56

7M ago49:56

49:56

In this episode of WTFDIJR, Chris and Dani are uncovering: The ineffective and often intrusive tactics used in tech sales and marketing, focusing on the over-reliance on automation and generic outreach methods. They highlight the importance of personalized communication and the necessity for sales professionals to evolve into trusted advisors rathe…

1
12. FREE Security Reviews! Book Your Slot TODAY! 50:52

7M ago50:52

50:52

In this episode of WTFDIJR, Chris and Dani are uncovering: The pitfalls and better practices in cybersecurity sales and marketing, specifically critiquing the tactic of offering unsolicited free security reviews. They delve into the challenges faced by cybersecurity professionals and the nuances in effective communication with them. The episode als…

1
11. I Don’t Know You So Give Me 30 Minutes of Your Time The 1st Week of January 59:39

7M ago59:39

59:39

In this episode of WTFDIJR, Chris and Dani are uncovering: Personal experiences and challenges faced in their roles, focusing on the importance of understanding the unique demands of cybersecurity professionals. The episode also delves into the implications of AI in cybersecurity and highlights the necessity of self-care in this high-pressure field…

1
10. Football Fever and Spelling Mistakes + CISO AMA 50:57

1+ y ago50:57

50:57

In this episode of WTFDIJR, Chris and Dani are uncovering: Reflections on CISO XC in Dallas The value of getting in one room F2F with peers A message from Chris to all security practitioners The teardown The problem with assumptions Selling on an AI model to transcribe accurately English language, while using incorrect grammar and bad English The b…

1
9. The “Out of the Box” Preemptive Bribe for a Meeting + CISO AMA 1:06:06

1+ y ago1:06:06

1:06:06

In this episode of WTFDIJR, Chris and Dani are uncovering: Sending Milo healthy vibes The importance of employers effectively giving resources to people who need mental health support The teardown Cutting and pasting attempt number 6 The issue with making basic (and bad) assumptions The no-win situation The beholden part The buildup Live Q&A with t…

1
8. The Calendar Bomb and Acronym Hell + CISO AMA 1:00:27

1+ y ago1:00:27

1:00:27

In this episode of WTFDIJR, Chris and Dani are uncovering: Reflections on the importance of mental health in the cybersecurity industry Unanswered Qs from last week - how would you like to be invited to a webinar or online event like this one? The teardown The buildup The perception of what’s free and not free Live Q&A with the audience Research yo…

1
7. The Red Herring Calendar Invite + Live AMA with Dani Woolf 40:03

1+ y ago40:03

40:03

In this episode of WTFDIJR, Chris and Dani are uncovering: Thoughts on Black Hat MEA - the 1st ever. How Chris would like to be invited to a webinar or online event (like this WTF Did I Just Read?) The partial teardown - red herring invites on buyers’ calendars Technical glitches Live Q&A with the audience and Dani Woolf Things to do with upcoming …

1
6. The 1st LIVE Session of WTF Did I Just Read? + CISO AMA 1:00:56

1+ y ago1:00:56

1:00:56

In this episode of WTFDIJR, Chris and Dani are uncovering: Welcome to the 1st LIVE session of WTF Did I Just Read?! Ramping down on conferences before ramping back on up Thoughts on the 1st ever Black Hat MEA Dealing with emails during and post-conferences The teardown The buildup Live questions: If I know exactly what someone’s tech stack is, the …

1
5. If An Email Was a Narcissistic Dominatrix 29:03

1+ y ago29:03

29:03

In this episode of WTFDIJR, Chris and Dani are uncovering: Happy Birthday to Chris! Changing focus in communication by season Frustration with people not paying attention and make assumptions The teardown: Invite to the big boss, my CEO Referencing my CEO and name as a CISO Belittling my role as a CISO Making an assumption that I don’t know anythin…

1
4. The Sales Sticker: Save 15-30% - Apply Now! 26:30

1+ y ago26:30

26:30

In this episode of WTFDIJR, Chris and Dani are uncovering: Dani’s frustration with sales reps not taking constructive criticism well Sometimes cold emailing and calling is the only way to get in front of the right people. The problem with long introductory messages The teardown: The stepping stone Day of the week We do everything and anything all t…

1
3. You are The Lucky Lottery Winner x 5 27:34

1+ y ago27:34

27:34

In this episode of WTFDIJR, Chris and Dani are uncovering: A short pity part: 4 minutes of 43 seconds of kvetching The teardown: Email 1 - flat out goes for the sell Email 2 - you are still the lucky winner of two day’s ago email Email 3 - do you have security things on your roadmap? Email 4 - repeat the above Email 5 - the pity me email - we hoped…

1
2. The Teenage Angst & Drama-Ridden, Emotional Turmoil 30:50

1+ y ago30:50

30:50

In this episode of WTFDIJR, Chris and Dani are uncovering: Ambulance chasing and FUD - the issue with picking on the headline of the day Is there a right way to approach massive breaches that occur in the industry? How to empathetically deal with breaches like the Uber breach The evolution of a CISOs email inbox - from day one on the job to present…

1
1. Why Are We Digging Into the CISO’s Inbox? 23:04

1+ y ago23:04

23:04

It’s not enough for buyers to bitch about what isn’t working, right? That isn’t fair to you. We need to understand the alternative. We need to fix the problem. How will this podcast help marketers and sellers? You’ll learn effective methods to outreach high-consideration cybersecurity buyers. You’ll be able to more authentically build real relation…

Podcasts Worth a Listen

Wtfdidijustread Podcasts

Podcasts Worth a Listen

Quick Reference Guide