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1. Why Are We Digging Into the CISO’s Inbox?
Manage episode 346407421 series 3413573
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It’s not enough for buyers to bitch about what isn’t working, right? That isn’t fair to you. We need to understand the alternative. We need to fix the problem.
How will this podcast help marketers and sellers?- You’ll learn effective methods to outreach high-consideration cybersecurity buyers.
- You’ll be able to more authentically build real relationships with cybersecurity buyers that will boost your long-term career.
- You’ll improve your (and your company’s) reputation as a marketer or a salesperson.
- Chris and Dani will read a poor marketing or sales message submitted to WTF Did I Just Read
- They will tear it down and uncover what doesn't work
- They will build it back up to provide an alternative approach that does work
- Every week, they will open up the floor for you, the audience, to ask questions, validate your message, or get advice on how to connect with security buyers.
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