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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by soniX & Sykes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by soniX & Sykes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
XS Radio is a monthly podcast hosted by soniX & Sykes showcasing the best in electronic and dance music from around the world Tracklist: 01. Theo Kottis - It Wasn't Meant to Be (Original Mix) [Moda Black] 02. Royksopp, Susanne Sundfør - Never Ever (Yotto Remix) [Universal Music] 03. Cid Inc. - Guardian (Original Mix) [Lost & Found] 04. Few Nolder - Ace of Space (Original Mix) [Sodai] 05. Cid Inc. - Moonstruck (Original Mix) [Bonzai Progressive] 06. Matt Fax - Halv (Extended Mix) [Colorize (Enhanced)] 07. LinBit - Easy (Max Freegrant & Slow Fish Remix) [Freegrant Music] 08. Sunny Lax - Naida (Original Mix) [Anjunabeats] 09. Mat Zo, Linnea Schossow - The Sky (Extended Mix) [Anjunabeats] 10. Hans Zimmer - Dreaming of the Crash (Original Motion Picture Soundtrack) [WaterTower Music] 11. deadmau5, Grabbitz - Let Go (Extended Mix) [mau5trap] Download MP3
Content provided by soniX & Sykes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by soniX & Sykes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
XS Radio is a monthly podcast hosted by soniX & Sykes showcasing the best in electronic and dance music from around the world Tracklist: 01. Theo Kottis - It Wasn't Meant to Be (Original Mix) [Moda Black] 02. Royksopp, Susanne Sundfør - Never Ever (Yotto Remix) [Universal Music] 03. Cid Inc. - Guardian (Original Mix) [Lost & Found] 04. Few Nolder - Ace of Space (Original Mix) [Sodai] 05. Cid Inc. - Moonstruck (Original Mix) [Bonzai Progressive] 06. Matt Fax - Halv (Extended Mix) [Colorize (Enhanced)] 07. LinBit - Easy (Max Freegrant & Slow Fish Remix) [Freegrant Music] 08. Sunny Lax - Naida (Original Mix) [Anjunabeats] 09. Mat Zo, Linnea Schossow - The Sky (Extended Mix) [Anjunabeats] 10. Hans Zimmer - Dreaming of the Crash (Original Motion Picture Soundtrack) [WaterTower Music] 11. deadmau5, Grabbitz - Let Go (Extended Mix) [mau5trap] Download MP3
XS Radio is a monthly podcast hosted by soniX & Sykes showcasing the best in electronic and dance music from around the world Tracklist: 01. Theo Kottis - It Wasn't Meant to Be (Original Mix) [Moda Black] 02. Royksopp, Susanne Sundfør - Never Ever (Yotto Remix) [Universal Music] 03. Cid Inc. - Guardian (Original Mix) [Lost & Found] 04. Few Nolder - Ace of Space (Original Mix) [Sodai] 05. Cid Inc. - Moonstruck (Original Mix) [Bonzai Progressive] 06. Matt Fax - Halv (Extended Mix) [Colorize (Enhanced)] 07. LinBit - Easy (Max Freegrant & Slow Fish Remix) [Freegrant Music] 08. Sunny Lax - Naida (Original Mix) [Anjunabeats] 09. Mat Zo, Linnea Schossow - The Sky (Extended Mix) [Anjunabeats] 10. Hans Zimmer - Dreaming of the Crash (Original Motion Picture Soundtrack) [WaterTower Music] 11. deadmau5, Grabbitz - Let Go (Extended Mix) [mau5trap] Download MP3…
XS Radio is a monthly podcast hosted by soniX & Sykes showcasing the best in electronic and dance music from around the world. Tracklist: 01. Pan-Pot - Sleepless (Stephan Bodzin Remix) [Second State] 02. Kay-D - Volcano (GMJ 'Fragile Planet' Mix) [PHW Elements] 03. Yotto - Aviate (Original Mix) [Anjunadeep] 04. Andhim - Boy Boy Boy (Joris Voorn Remix) [Black Butter Records] 05. Andhim - Boy Boy Boy (Original Mix) [Black Butter Records] 06. Dan Sieg - Welcome To the Alley [Silk Music] 07. Markus Schulz feat. Delacey - Destiny (Solid Stone Remix) [Coldharbour Recordings] 08. Matt Fax - Wrath (Original Mix) [Zerothree] 09. Mat Zo - Order Out of Chaos [Mad Zoo] 10. Mat Zo - Lights Out [Mad Zoo] 11. Suspect 44, Soar - Fall For You (Extended Mix) [Armada Captivating] 12. Fedde Le Grand, Merk & Kremont - Give Me Some (Extended Mix) [Darklight Recordings] Download MP3…
XS Radio is a monthly podcast hosted by soniX & Sykes showcasing the best in electronic and dance music from around the world. Tracklist: 01. SNBRN - California feat. Kaleena Zanders (Chris Lake & Matroda Remix) [Rising Music] 02. Robin Schultz - Sugar feat. Francesco Yates (FREY Remix) [Tonspiel] 03. David Zowie - House Every Weekend (Original Mix) [Positiva] 04. Tiesto, Oliver Heldens - Wombass (Extended Mix) [Musical Freedom] 05. Goldfish - Heart Shaped Box feat. Julia Church (Original Mix) [RCA Records Label] 06. Roisin Murphy - Unputdownable (Tom Demac Remix) [Play It Again Sam] 07. Euphonik - Don't Wanna Be (Your Friend) feat. Mi Casa (Original Mix) [Euphonik Productions] 08. EDX - Missing feat. Mingue (Extended Mix) [Spinnin' Deep] 09. Prok & Fitch - One Of These Days (Original Mix) [Toolroom] 10. Chocolate Puma - Listen To The Talk (Extended Mix) [Spinnin' Records] 11. Rene Amesz - Like It Deep (Original Mix) [Toolroom] 12. The M Machine - Pluck Pluck [OWSLA] Download MP3…
XS Radio is a monthly podcast hosted by soniX & Sykes showcasing the best in electronic and dance music from around the world. Tracklist: 01. Cubicolor - Falling feat. Tim Digby-Bell (Original Mix) [Fayer] 02. Landside - Lost Soul (Original Mix) [Just This] 03. Nora En Pure - Morning Dew (Original Mix) [Enormous Tunes] 04. Claptone - The Only Thing (Tube & Berger Remix) [Exploited] 05. Indiana, Adrian Hour, Mark Knight - Dance On My Heart feat. Indiana (Original Mix) [Toolroom] 06. Pryda - Welcome To My House (Original Mix) [Pryda Recordings] 07. Eric Prydz - Trubble [Pryda Recordings] 08. Eric Prydz - Som Sas [Pryda Recordings] 09. Galantis - Runaway (U & I) (East & Young Remix) [Big Beat Records] 10. Galantis - Runaway (U & I) (Extended Mix) [Big Beat Records] 11. Tiesto, The Chainsmokers - Split (Only U) (Original Mix) [Musical Freedom] 12. Dzeko & Torres, Delaney Jane - L'Amour Toujours feat. Delaney Jane (Tiesto Edit) [Musical Freedom] 13. Paul van Dyk - We Come Together feat. Sue McLaren (Arty Remix Edit) [VANDIT] 14. G-Eazy x Bebe Rexha - Me, Myself & I [RCA Records] Download MP3…
XS Radio is a monthly podcast hosted by soniX & Sykes showcasing the best in electronic and dance music from around the world. Tracklist: 01. Yelmo de Hierro (Juan Cruz Marino Rework) - In Corp Sanctis 02. HVOB - Tender Skin (DJ Tennis Remix) 03. Howling - X Machina (Cubicolor Remix) 04. Guy Mantzur & Sahar Z - Our Foggy Trips (Robert Babicz Remix) 05. Oliver Lieb - WASP-17b (Cid Inc. Remix) 06. Fur Coat - Side Effects (Original Mix) 07. Fur Coat - Katarsis (Original Mix) 08. Solee, Boss Axis - Still Here (Solee Club Re-Edit) 09. Jeremy Olander - Goliath (Marc Marzenit Remix) 10. Spencer Brown - Lockout (Original Mix) 11. Caribou - Can't Do Without You (Tale Of Us & Mano Le Tough Remix) Download MP3…
XS Radio is a monthly podcast hosted by soniX & Sykes showcasing the best in electronic and dance music from around the world. Progressive Melodic House Special / Sudbeat Tracklist: 01. Sebastian Weikum & The Vehicle - Gone [Intricate Records] 02. Marcelo Vasami - Panorama (Original Mix) [Sudbeat Music] 03. Clarian - I Was Born In Outer Space (Original Mix) [Anjunadeep] 04. Caribou - Mars (Dj Tennis Rework) [White] 05. Unique Repeat - District 44 (Original Mix) [Parquet Recordings] 06. Alessandro Diga - Tete a Tete (Original Mix) [Sudbeat Music] 07. Lonya & MayDan - Fertile Lands (Original Mix) [Sudbeat Music] 08. Guy J - Equinox (Original Mix) [Bedrock Records] 09. Hauswerks, Doorly - The Illusionist (Original Mix) [Hot Creations] 10. BP - Somebody Else (Rust Cohle Vocal Bootleg) [Plattenbank] Download MP3…
XS Radio is a monthly podcast hosted by soniX & Sykes showcasing the best in electronic and dance music from around the world. Tracklist: 01. Matt Lange - With Every Intention Of (Original Mix) [mau5trap] 02. Dave DK, Piper Davis - Whitehill feat. Piper Davis (Original Mix) [Kompakt] 03. Faithless - Bombs 2.0 ft Harry Collier (Claptone Remix) [Cheeky Records] 04. GoldFFinch - Unworthy (Fur Coat Remix) [Turbo Recordings] 05. Arty - Poison For Lovers 06. soniX & Sykes - Alone at Peace 07. Jean-Michel Jarre & M83 - Glory (feat. M83) 08. Clams Casino - Crystals 09. Nero (UK) - Scorpions (Original Mix) 10. Amon Tobin - In Your Own Time (Eprom Remix) 11. Mimi Page, Kezwik - Let Go Feat. Mimi Page (Kairo Kingdom Remix) 12. Hans Zimmer - Dreaming Of The Crash 13. deadmau5 - A Moment To Myself 14. Jerome Isma-Ae, Alastor - Opium (Original Mix) 15. Ruben De Ronde, Aelyn - By Your Side (Sound Quelle & Max Meyer Remix) 16. Mat Zo, Arty - Rebound (Original Mix) Download MP3…
XS Radio is a monthly podcast hosted by soniX & Sykes showcasing the best in electronic and dance music from around the world. Tracklist: 01. Ten Walls - Blue Orphan (Original Mix) [BOSO] 02. Matthew Dear, Joris Voorn - Homeland feat. Matthew Dear (&ME Remix) [Green] 03. DJ Tonio - Bigger Than Yours (Olivier Giacomotto Remix) [Suara] 04. Stephan Bodzin - Sungam (Fur Coat Remix) [Systematic Recordings] 05. Kölsch Feat Tomas Haffding - Bloodline [Kompakt] 06. Booka Shade, Yaruba - Black Cow (Original Mix) [Blaufield Music] 07. Quivver - The Fog (Cid Inc. Remix) [FutureForm Music] 08. Eric Prydz - Generate (Kölsch Remix) [Virgin] 09. Crazy Sonic - Fast Lane (Original Mix) [Tronic] 10. Mt Eden - Stronger (Original Mix) [Ultra] Download MP3…
XS Radio is a monthly podcast hosted by soniX & Sykes showcasing the best in electronic and dance music from around the world. Tracklist: 01. Royksopp - I Had This Thing (Joris Voorn Remix) [Green] 02. Nick Warren, Guy Mantzur - Sad Robot (Musumeci Remix) [Bedrock Records] 03. Boss Axis, Yoachim - Still Here (Solee Hypnovox Edit) [Parquet Recordings] 04. Tube & Berger, in.deed - Highness (Original Mix) [Kittball] 05. Nick Warren, Guy Mantzur - Sad Robot (Original Mix) [Bedrock Records] 07. AFFKT Feat. Thomas Gandey - Lost In Process (Wehbba Remix) [Suara] 08. Lonely Boy - Everything (Extended Mix) [Armada Deep] 09. WhoMadeWho - Running Man (Dave DK Mix) [Kompakt] 12. Escape - Just Escape (Justin Martin Remix) [Aus Music] 13. Sasha - Vapourspace (Intro vs Original) [Last Night On Earth] Download MP3…
XS Radio is a monthly podcast hosted by soniX & Sykes showcasing the best in electronic and dance music from around the world. Tracklist: 01. Mord Fustang - The Morning After the Morning After Pill (Original Mix) 02. Mord Fustang - 1984 (Original Mix) 03. I See MONSTAS - Circles (Mat Zo Remix) 04. The M Machine - Faces 05. TC - Borrowed Time VIP (feat. Sub Focus) 07. Sub Focus - X Ray (Original Mix) 08. Terravita - We Can Do It Too (Original Mix) 09. Skrillex, Ragga Twins - 4A - Ragga Bomb (feat. Ragga Twins) (Skrillex & Zomboy Remix) 12. Tiesto & MOTi - Blow Your Mind (Original Mix) 13. DVBBS & Dropgun feat. Sanjin - Pyramids (Original Mix) 14. London Grammar - Hey Now (Arty Remix) 15. Tiesto - Zero 76 (twoloud Remix) 16. deadmau5 - Ghosts 'n' Stuff (feat. Rob Swire) (Original Mix) 17. Above & Beyond - Peace Of Mind (Feat. Zoë Johnston) 18. Andrew Bayer - Closing Act MP3 Download…
XS Radio is a monthly podcast hosted by soniX & Sykes showcasing the best in electronic and dance music from around the world. Tracklist: 01. Kellerkind - Move Me (Joachim Pastor Remix) [Stil Vor Talent] 02. Nora En Pure, Sons Of Maria - Uruguay (Original Mix) [Enormous Tunes] 03. Simon Shackleton - We All Shine On (Cid Inc. Remix) [Hope Recordings] 04. Fehrplay - Rattata (Original Mix) [Zerothree] 05. Matt Lange - Bad Year Blimp (Original Mix) [Anjunadeep] 07. ilan Bluestone - Lighthouse (Intro Mix) [Anjunabeats] Track of the Month 08. Max Freegrant, Sound Quelle, Max Meyer - Mantra (Original Mix) [Freegrant Music] 09. Wrechiski - Haven (Original Mix) [Enhanced] 12. Same K - For You (Above & Beyond Edit) [Anjunabeats] 13. Above & Beyond - Peace Of Mind (Feat. Zoë Johnston) [Anjunabeats] 14. Stoneface & Terminal, Kyau & Albert - One (Original Mix) [Euphonic] MP3 Download…
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