Ep #393: How Focusing on a Niche Allows You to Love Your Work: An Interview with Ashley Foster

XYPN Radio

In this episode of XYPN Radio, we welcome back Ashley Foster, CFP®, founder of NXT:GEN Financial Planning. You might remember Ashley from Episode 321 in 2021, where he shared his journey transitioning from the insurance industry to the fee-only financial planning world. Today, Ashley gives us an inside look at the firm he built, which now serves over 50 clients, focusing primarily on young to mid-career veterinarians.

Ashley’s passion for helping people shines through as he discusses the unique benefits he provides to his clients, from securing higher-paying positions to achieving personal alignment through life planning. His energy is infectious, and listeners will be inspired to think about demonstrating value to their prospects through thoughtful website design, engaging conversations, and a deep understanding of their client's financial situations and careers.

Ashley also shares a personal glimpse into his life as a proud pet parent to his beloved cat, Frank. He talks about how building his firm and helping others live their best lives has enabled him and his veterinarian wife to do the same. Don’t miss this episode, packed with insights and inspiration for financial professionals and anyone looking to create meaningful impact in their careers and lives.

What You’ll Learn From this Episode:

• Approaching financial planning from a life planning standpoint to help align your clients with their long-term goals.

• Charging what you are worth at the outset and when to raise your fees.

• Enjoying your niche and the clients you are working with will keep you inspired and avoid burnout.

• Focusing on asset accumulation for the client in the early stages can eventually lead to an AUM fee structure and generate more income for you and the client.

• The advantages of niching down while also considering the necessary steps to continue to attract leads from the smaller pool of potential clients.

• Building a lifestyle and business you enjoy will inspire your clients to live their desired lifestyle.

• Owning your own business will allow you to be there for the people and things that matter most to you.