Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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BYP 103 - The Hierarchy of Trust (Does Your Brand Pass the Test?)
Manage episode 217044764 series 2444133
Content provided by Mike Kim. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Kim or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In creating websites, brands are under constant pressure to increase conversions -- meaning they want more people to either sign up for an email list, download something from the site in exchange for an email address, or buy something.
Your site must meet a user's basic trust needs before you demand they enter information or engage with you.
In today's episode, I talk about The Hierarchy of Trust. Does your brand pass the test?
View today's show notes to see the actual "Pyramid of Trust"
Join the Brand You Community on Facebook:Have you checked out this invite-only group?
Click here to request access to the Brand You Community
Liked this episode?
Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.
I'd love to connect on social:
- Twitter: @MikeKimTV
- Instagram: @MikeKimTV
- Facebook: MikeKimTV
424 episodes
Share
Manage episode 217044764 series 2444133
Content provided by Mike Kim. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Kim or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In creating websites, brands are under constant pressure to increase conversions -- meaning they want more people to either sign up for an email list, download something from the site in exchange for an email address, or buy something.
Your site must meet a user's basic trust needs before you demand they enter information or engage with you.
In today's episode, I talk about The Hierarchy of Trust. Does your brand pass the test?
View today's show notes to see the actual "Pyramid of Trust"
Join the Brand You Community on Facebook:Have you checked out this invite-only group?
Click here to request access to the Brand You Community
Liked this episode?
Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.
I'd love to connect on social:
- Twitter: @MikeKimTV
- Instagram: @MikeKimTV
- Facebook: MikeKimTV
424 episodes
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Similar to You Are The Brand
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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continue reading
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continue reading
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continue reading
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Find distressed properties for pennies on the dollar and turn them for huge profits!
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