Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Content provided by Dirk Schülgen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dirk Schülgen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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#22. From transforming a brand to transforming a culture with Guillem Gallego from Desigual. 🇺🇸 lg.
Manage episode 308329657 series 2847274
Content provided by Dirk Schülgen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dirk Schülgen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How about being a global fashion retailer and introducing a four day work week in the middle of the Pandemic? Not the first thing you would do? Well, check out the story of Desigual who just did this bold move.
In todays episode I had the chance to reconnect with Guillem Gallego, CMO of Desigual. Guillem has many stories to share, from introducing the NFL to an European audience, to rocking at Nike and to become the Marketing leader of one of the most recognised Spanish brands. We talked about the transformation of a brand, of products and the culture of an organisation, which for Desigual even ended up in a four day work week.
Some things I have learned in our session:
➡️ If you want to become a leading brand - you have to lead.
➡️ Change hurts. Transformation comes with difficult decisions like killing profitable products which are not on brand or moving to a four day week.
➡️ Having a bold visionary in a company helps a lot - especially if it is the owner.
✍️ Enjoy todays episode, subscribe us, rate us and make sure to drink and learn with people around you.
More infos about Desigual:
http://desigual.com
Show notes:
3:25 Drink of the day.
5:50 How Guillem became Guillem.
12:01 Finding my way to Desigual.
20:30 Transforming a brand.
25:40 Brand is not just a marketing conversation.
29:00 The next step: 4 day week.
42:25 Thinking sustainability.
45:44 The network question.
21 episodes
Share
Manage episode 308329657 series 2847274
Content provided by Dirk Schülgen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dirk Schülgen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How about being a global fashion retailer and introducing a four day work week in the middle of the Pandemic? Not the first thing you would do? Well, check out the story of Desigual who just did this bold move.
In todays episode I had the chance to reconnect with Guillem Gallego, CMO of Desigual. Guillem has many stories to share, from introducing the NFL to an European audience, to rocking at Nike and to become the Marketing leader of one of the most recognised Spanish brands. We talked about the transformation of a brand, of products and the culture of an organisation, which for Desigual even ended up in a four day work week.
Some things I have learned in our session:
➡️ If you want to become a leading brand - you have to lead.
➡️ Change hurts. Transformation comes with difficult decisions like killing profitable products which are not on brand or moving to a four day week.
➡️ Having a bold visionary in a company helps a lot - especially if it is the owner.
✍️ Enjoy todays episode, subscribe us, rate us and make sure to drink and learn with people around you.
More infos about Desigual:
http://desigual.com
Show notes:
3:25 Drink of the day.
5:50 How Guillem became Guillem.
12:01 Finding my way to Desigual.
20:30 Transforming a brand.
25:40 Brand is not just a marketing conversation.
29:00 The next step: 4 day week.
42:25 Thinking sustainability.
45:44 The network question.
21 episodes
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Similar to You drink - you learn.
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
This famously is the year of elections. So the Stephanomics feed has been taken over by our bonus series, Voternomics. It’s a weekly look at the way geopolitics - and elections - are upending the longstanding assumptions of policymakers and business people around the world. Hosted by Stephanie Flanders, head of Bloomberg Economics and former BBC economics editor, former government advisor Allegra Stratton and Opinion columnist and author Adrian Wooldridge.
…
continue reading
Hosts Isaac Butler, Ronald Young Jr., and June Thomas interview creative people about how they write, compose, paint, and more.
…
continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.
…
continue reading
An archive of each full weekday episode of the award-winning program presented by Bruce Whitfield.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
