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Your Daily Development – Episode 16 – Niche Marketing Part 1 (of 2)
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We speak with Jason Blumer of Blumer & Associates CPAs (Part 1 of 2) about niche marketing & more!
In this episode:
Many accountants don’t specialize in a particular industry. What made Blumer & Associates CPAs focus on the advertising, creative and marketing industry for accounting?
- Is it good to have a niche?
- Why is it important for to have a niche?
- Do you find that most agency owners are great at their position but bad at the business end of the business?
- What type of situations do you see or mistakes do you see business owners/agency owners make.
- Many people don’t understand that if you don’t run your back office correctly you could shut down your entire business. What are the first things you would advise a new agency owner to do from an accounting standpoint?
- How important are budgets for ad agencies?
- How can agency’s make smarter decisions on expenses such as hiring, building location etc?
- What are the tough financial decisions that agency owners have to make? How can they be prevented?
- Has being too nice every gotten in the way of giving a business owner hard medicine/coaching advice?
About our Guest:
Jason Blumer of BLUMER & Associates CPA
Jason Blumer is the Chief Innovative Officer of his firm, Blumer & Associates, CPAs. The firm was one of the first to move from a traditional office to a virtual environment, where they serve digital, marketing, and design agencies. He focuses heavily on business coaching and consulting, while his team meets the technical and compliance needs of the customer.
Jason is the host of The Businessology Show and speaks and writes frequently for CPAs and design agencies, his firm’s chosen niche. He has been honored as one of the 40 under 40 in the profession (CPA Practice Advisor) as well as one of the Top 100 Most Influential People in Accounting (Accounting Today) several years in a row. Jason loves to watch documentaries on just about anything and is working on his personal bests in Crossfit several times a week. He lives in Greenville, SC with his wife and their three daughters.
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