LinkedIn Updates for 2023 You Need to Know

Your Digital Marketing Coach with Neal Schaffer

What do you do after you publish 2 books on LinkedIn but would rather work on new content rather than revise the older books?
You offer a free update on LinkedIn best practices.
With that thought, my free ebook, Maximizing LinkedIn for Business, was born.
Now in its 4th edition, which I am announcing with this podcast episode, this is a 55-page PDF chock full of recommendations and best practices that has become a labor of love to revise annually to make sure it is even more up-to-date than a published book, which aren't as frequently updated.
This year I decided to focus on creating two new chapters:
1️⃣ The Art of LinkedIn Content - helping you understand and create the new types of content that appear to get the most visibility in the LinkedIn feed
2️⃣ How to Leverage A.I. Specifically for LinkedIn - introducing the tools and processes that I use to inspire you to do more on LinkedIn
If you were curious the chapter I removed to make way for the new chapters is:
LinkedIn Automation: I included it because I know a lot of people to continue to use it, but I have also seen many people end up in LinkedIn Jail as a result. Why not spend the time in content creation and actually engaging with others and developing real relationships?
Download the ebook here: https://nealschaffer.com/linkedin-book-free-download/

Learn More:

• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Chapters

1. LinkedIn Updates for 2023 You Need to Know (00:00:00)

2. Annual Update on LinkedIn (00:00:01)

3. Employer Branding and LinkedIn Creator Mode (00:05:42)

4. LinkedIn Content & AI Tools Types (00:14:56)