Uncovering the Secret to B2B Growth: Is Social Media the Answer? with Andy Lambert

Your Digital Marketing Coach with Neal Schaffer

Ever wished you could tap into the brilliant mind of an author, successful company founder, and and senior manager at a cool company like Adobe? Meet today's guest Andy Lambert, author of Social 3.0.
I was lucky to have Andy share his experiences and insights on B2B growth with me.
Andy schooled us on how to shift our mindset to use social media for growth and the importance of consistent, positive actions in the B2B industry. He gave us an intimate look into launching a social media scheduling platform and how educational content was crucial in generating interest.
Andy didn't hold back on the secrets of his trade. He elaborated on how understanding your customer base's needs can power your business objectives and fuel your content marketing strategy. He emphasized the importance of aligning sales and marketing, and how this harmony could be the key to success for any B2B organization. We also touched on 'dark social' and its role in driving content marketing success, a concept that will have you rethinking your strategy.
In the final part of our discussion, Andy really drove home the value of educational content and how it should be prioritized in budgets. He made a compelling argument about creating demand for the majority of the market, not just the 5% actively looking to buy, and why trust is more important than awareness for conversions. Lastly, we explored the power of word-of-mouth marketing and the importance of building relationships with influencers.
Hearing about Andy's approach to B2B growth was enlightening, and I hope it will be for you too. Tune in to hear all about it.
Guest Links

• Connect with Andy on LinkedIn
• Buy Social 3.0 on Amazon (affiliate)
• Sign Up for a Free Adobe Express Account (affiliate)

Learn More:

• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Chapters

1. Uncovering the Secret to B2B Growth: Is Social Media the Answer? with Andy Lambert (00:00:00)

2. B2B Growth (00:00:01)

3. Scaling Growth With Consistency and Discovery (00:07:30)

4. Content Strategy & Power of Webinars (00:14:20)

5. ROI and Attribution Challenges in B2B (00:25:12)

6. Shifting Budget Towards Educational Content (00:34:01)

7. Word-of-Mouth Marketing in B2B (00:42:10)

8. Learn More About Andy R Lambert (00:53:33)