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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Senior Bowl Check In
Manage episode 463660932 series 95463
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Zac Jackson checks in from Senior Bowl practices with notes on Myles Garrett, the Browns' quarterback search and what the Browns hope to accomplish this week and the several that follow.
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120 episodes
Manage episode 463660932 series 95463
Content provided by Blue Wire. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blue Wire or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Zac Jackson checks in from Senior Bowl practices with notes on Myles Garrett, the Browns' quarterback search and what the Browns hope to accomplish this week and the several that follow.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
120 episodes
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Zac Jackson and Friends
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1 Browns Offseason + Sports Media with Ben Axelrod 50:56
50:56
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Zac Jackson is joined by Ben Axelrod of Awful Announcing for a discussion on the state of sports media, Browns apathy and more. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Zac Jackson and Friends
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Zac Jackson is joined by native Clevelander and Fox Sports broadcaster John Fanta for a wide-ranging conversation on the state of the Browns, Fanta's fast rise through the broadcasting ranks and why Cleveland is so special to him. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Zac Jackson and Friends
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1 Myles Garrett Media Tour + Super Bowl Props with ClevTA 31:56
31:56
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In the wake of Myles Garrett's Radio Row tour, Zac Jackson talks a little Cavs and a little Browns, then talks Super Bowl props and picks with ClevTA of ClevAnalytics.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Zac Jackson and Friends
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1 The Browns Must Grant (And Maximize) Myles Garrett's Trade Request 22:00
22:00
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Zac Jackson talks Myles Garrett's trade request going public, what the Browns must do in the coming months and why this is all awkward yet unsurprising. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Zac Jackson and Friends
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Zac Jackson checks in from Senior Bowl practices with notes on Myles Garrett, the Browns' quarterback search and what the Browns hope to accomplish this week and the several that follow. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Zac Jackson and Friends
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Zac Jackson talks Senior Bowl quarterbacks and the Browns' offseason itinerary, then is joined by Josh Kendall of The Athletic for a discussion on Kirk Cousins, the veteran quarterback's football future and how the Falcons handled their quarterback situation last offseason. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Zac Jackson and Friends
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1 Unstoppable Buckeyes + The Power of Connectivity 22:45
22:45
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Zac Jackson talks Senior Bowl, NFL roster building and Ohio State's run from a stunning loss to the national title. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Zac Jackson and Friends
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1 Previewing Ohio State - Notre Dame with Paul Keels 27:11
27:11
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Zac Jackson talks a little Browns business, then turns towards Monday's national championship game with special guest Paul Keels, the longtime radio voice of the Buckeyes. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Zac Jackson and Friends
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Zac Jackson talks some College Football Playoff, then is joined by Scott Petrak of the Chronicle-Telegram to talk the overall state of the Browns, Myles Garrett's future and more. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Zac Jackson and Friends
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Zac Jackson on the end of the Browns' miserable season, the coming end of the Deshaun Watson disaster and the key decisions the Browns must make in order to find a successful future. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Zac Jackson and Friends
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Zac Jackson talks the state of the Browns and what might be directly ahead, then says goodbye to 2024 and hello to 2025. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Zac Jackson and Friends
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Zac Jackson delivers a Christmas Eve edition solo pod with a rundown on the sad state of the Browns, the Buckeyes collectively playing to their paygrade, Myles Garrett's comments and more. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Zac Jackson and Friends
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1 Previewing Buckeyes-Vols and the CFP with David Ubben 32:41
32:41
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Zac Jackson and The Athletic's David Ubben talk Ohio State - Tennessee, Ryan Day and the entire College Football Playoff landscape ahead of the first round games. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Zac Jackson and Friends
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1 Unhappy Holidays: The Browns Season Isn't Over Yet 28:30
28:30
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Zac Jackson talks the sad state of the Browns, Nick Chubb's injury and the importance of the decisions that lie ahead. Speaking of lie, quit entertaining the thought that Deshaun Watson will play another meaningful down for this team. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Zac Jackson and Friends
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Zac Jackson talks a little football, then brings on Danny Cunningham of LockedOn Cavs and The Inside Shot on Substack to talk Cavs, Donovan Mitchell and Kenny Atkinson. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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