A podcast where we speak to founders and entrepreneurs from businesses you’ve always wanted to know more about. We delve into the formative years of their business lives and ask those with the inside track on start-up and scale-up life the questions I wish I knew the answers to when I started out so you should too! So, when should you raise VC funding? Should founders give all employees equity? And what do the acronyms banded around in boardrooms like SEIS, EIS, TAM and VAT actually mean for ...
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S5 Ep72: Henry Sether, Co-founder of Misfits. How a critical pivot from Female only nutrition to protein bars saved the business.
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Co-founder of Misfits Henry hasn't always been an entrepreneur, in fact in a previous life he worked for Aston Martin, so why the jump into entrepreneurship? From a passion for fitness Henry and his co-founder forged a career in the indulgent protein market but nearly lost it all when focusing exclusively on female only nutrition. A quick pivot in …
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S5 Ep71: Marietta Hickman, Founder of Cheeky Nibble. Autism, process and the ultimate crunch!
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Marietta Hickman recently founded Cheeky Nibble whilsy working out of a disused RAF hanger. UK Young Innovator of the year winner, Marietta produces her delicious handmade cereal with little more than an idea, a big bowl and spoonfuls of passion! Marietta admits "this is the first time in my life I have not been bored!" So, how difficult …
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S5 Ep70: Damien Bryne, Co-founder of Hux Health. The mushroom phenomenon, focus & wellbeing. Find your daily edge!
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From being able to focus on tasks that matter through to benefiting from a good night's sleep, Damien Bryne and his co-founders at Hux Health have developed and brought to market one of the 'coolest' and most accessible superfoods, nootropics, sleep and beauty supplements around. From undergoing investment rounds through to developing a product tha…
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S5 Ep69: James Collier, Co-founder of Huel. How nutrition can improve your mindset.
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The behemoth that is Huel started off as a convenience idea and fast became a necessity for so many. James Collier a former NHS Dietitian was wholly responsible for the formulas and nutritious benefits of Huel in the early days. A nutritionist by trade James joined Oliver to discuss how Huel was once just an idea around his co-founder Julian Hearn'…
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S5 Ep68: Ranj & Xav co-founders of Mixtons. How becoming bored of the quiet life in Cornwall inspired a multimillion pound pandemic partnership.
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Co-founder of Mixtons, Xav struggled with Dyslexia from an early age, ultimately discovering music as his form of expression as a teenager. With Dyslexia forming Xav's unique outlook on life he tried, and sometimes failed in business, that was, until the 3 co-founders of Mixtons came together... One third of Mixtons, Ranj, trained as an engineer be…
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S5 Ep67: Joe Black Co-Founder of UniTaskr & Shout. From Africa To The World's Largest Nano-Influencer Platform
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From Africa to Spain and everywhere in between, co-founder of UniTaskr Joe Black has had a varied life from an early age. Part of an entrepreneurial family, Joe found himself at a young age plotting the line of lost golf balls from a Spanish golf resort, cleaning and re-selling those same balls to the players. Realising that students and peer-to-pe…
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S5 Ep66: Harvy Armstrong & Sam Holmes, How Reality TV & Lockdown Inspired Prime Time Lager.
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Beer But Better, it's true! Oliver Bruce sits down with Harvy Armstrong and Sam Holmes to discuss why Harv left his highflying job in the city and Sam decided to give up working with private jets with a clear vision to bring caffeine infused and low calorie lager to the UK. First time founders but with entrepreneurial backgrounds, Harvy and Sam who…
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S5 Ep65: Nick Telson of Trumpet - Exiting, investing & founding business number 2.
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From over 100 staff with Design My Night and an 8 figure exit to building what could be a unicorn Oliver speaks with Nick Telson now of Trumpet.app Exiting a business and starting again takes some doing, however, Nick and his 2 co-founders have been on a warpath of funding, development and scaling since late 2022 for their new vision and venture Tr…
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S5 Ep64: Jesse Wilson How A Uni Ski Trip Inspired The Jubel Beer Brand
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From living in America as a child and shovelling show to earn some extra pocket money Jesse had very little entrepreneurial heritage but that doesn't seem to have stopped him growing a brand that can now be found in pubs, bars and restaurants across the UK. With Jesse's Dad being a Vicar and his mum a French teacher, how did Jesse build such a stro…
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S5 Ep63: David Abrahamovitch, Founder Of GRIND Coffee Took On The High Street Coffee Chains And Won But Pivoting Into A Sustainable D2C Coffee Brand Changed Everything!
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Founder of GRIND Coffee David Abrahamovitch grew up watching his dad build multiple businesses as a child ultimately inspiring him to go it alone. It didn't however start with coffee! Having turned his Dad's business around and pivoted it into new sectors, David speaks to Oliver about how there's a seismic culture shift in today's world about what …
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S5 Ep62: Elliot Coad A Former Coder & Introvert Turned Environmental Entrepreneur Eye's Up A World First IPO!
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Ecologi, one of only a few businesses in the world genuinely striving for economical change. Planting over 100,000 trees PER DAY, Elliot came up with the idea for a subscription based environmentally focused business whilst on his morning commute. He thought, "what is the cost of a coffee per day could be put into changing the planet?" The rest was…
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S5 Ep61: Andy Shovel Not Every Business Has Takeoff like THIS For Self-Proclaimed ‘Uncool’ Entrepreneur
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In this live on location recording, Oliver caught up with Andy Shovel co-founder of vegan food brand THIS at their London HQ. A born entrepreneur Andy’s hit the headlines recently for his slightly ‘out there’ marketing stunts, one of which included a life size naked statue of Piers Morgan in Leicester Square with his ‘THIS’ product housed around Pi…
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S5 Ep60: Ep60 - Paul Richardson's Fragmented Upbringing Could Have Gone One Of Two Ways Starting With An Orphanage.
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S5 Ep59: E59: Habito Founder - Daniel Hegarty
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After dropping out of school with no qualifications aged 16, Daniel Hegarty got signed to the same label as Boy George and went touring with his punk band for just £100 a week. He then spent the next ten years carving out a career as a working musician in LA, writing for and performing with the likes of S Club 7, Robbie Williams and the Sugababes, …
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S5 Ep58: E58: Hicks & Brown Co-Founders - Alice Leet-Cook and Rosie Turner
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Growing up on a farm in rural Suffolk, sisters Alice and Rosie never pictured a career in the fashion industry. After they both headed off to uni, they both started working the corporate life in London, and when a jacket made by their mother got a hugely positive response at a wedding, they decided to start Hicks & Brown together. Whilst originally…
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S5 Ep57: E57: Flexa Co-Founders - Molly Johnson-Jones and Maurice O'Brien
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After being diagnosed at 18 with an autoimmune disease, Molly Johnson-Jones was fired from her job in investment banking after requesting to work from home one day a week. Molly then met Maurice O’Brien on the dating app Hinge, and after five dates they decided to start a business together which would provide a platform for people like them who wan…
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S5 Ep56: E56: HYBR Founder - Hannah Chappatte - Student housing, winning funding, and the hustle culture
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From an early age, Hannah Chappatte was surrounded by successful family members, but her initial confidence took a knock when her teachers told her she had dyslexia. Despite this, she went on the secure As and A*s across the board in her A-Levels, before spending a globe-hopping year working in intern roles in various companies around the world. Wh…
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S5 Ep55: E55: Huboo Co-Founder - Martin Bysh - From programmer to unicorn entrepreneur
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Serial entrepreneur Martin Bysh started his journey living in East London with a passion for programming games. Seeking amusement and enjoyment in everything Martin did he built 20 top 10 games before he was 30. Having never worked for anybody, Martin founded, grew and exited multiple online businesses before the online space was comodosited by the…
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S5 Ep54: E54: My Supper Hero Founders - Myleene Klass and Jamie Barber
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Jamie Barber is a prolific restaurateur and founder of the Hush Collection who started out as a lawyer and musician signed to George Michael’s record label. Myleene Klass started out in showbiz and in pop group Hear’Say, before turning her attention to the world of business when she founded her own children’s clothing brand, My K. After months of l…
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S5 Ep53: E53: Halo Founder - Rory Sweet - Catch Up
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Rory Sweet, Founder of Halo, who originally featured in Series 1 of Success Is In The Mind, has recently sold his business for a huge $715 million. Now, Rory returns to the podcast to discuss how he did it, and what’s next for him. In this slightly shorter episode of Success Is In The Mind, Oliver catches up with Rory to ask what it feels like to s…
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S5 Ep52: E52: Tame & Wild Founder - Annabel Makin-Jones - Diversifying your business and getting your products in retailers
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Annabel Makin-Jones is a third generation Yorkshire farmer and Founder of Tame & Wild Drinks. Starting out at a young age helping out on her family farm, Annabel then went to Harper Adams to study Agri-Food Marketing with Business Studies, before returning to the farm to start growing strawberries and launch Annabel’s Deliciously British. After get…
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S5 Ep51: E51: Wild Cosmetics Co-Founder - Freddy Ward - Disrupting the market and building a brand with your best friend)
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Freddy Ward is the Co-Founder of Wild Cosmetics, a direct-to-consumer subscription based deodorant company, with a heavy focus on using natural ingredients and cutting down on plastic waste with refillable deodorants. Starting out as the fifth ever employee at Hello Fresh in 2012, Freddy worked his way up to Marketing Director before deciding to st…
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S5 Ep50: E50: Chase Distillery, Tyrell's Crisps & Willy's ACV Founder William Chase - How to go from bankruptcy to three back to back successful businesses.
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Trigger warning: this weeks episode contains references to suicide. William Chase is a serial entrepreneur with over 40 years of experience running businesses. After a string of bad luck which resulted in him declaring bankruptcy and almost losing his family farm, William turned it all around when he began using rejected potatoes to create the huge…
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S5 Ep49: E49: CanO Water Co-Founder - Josh White - Creating a brand when the industry you are entering into doesn’t see the potential
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Josh White, Co-founder of CanO Water, launched the brand after returning from a holiday in Thailand where they had been inspired to drive change after seeing the dire state of plastic bottles lining the beach and what started out as an eye-opening trip abroad became a mission to reduce single use plastic. Since launching in 2015, CanO Water has sol…
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S5 Ep48: E48: Caleño Drinks Founder Ellie Webb - Going it alone, breaking the ‘funding’ glass ceiling and launching a brand
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Entrepreneur Ellie Webb spotted a gap in the market when asked to be the designated driver. Ellie realised that there were no exciting alcohol-free options available at the venue, this got her thinking. Wanting a beverage with a little more punch, no alcohol but still grown-up, Caleño was born! As a solo female entrepreneur Ellie has come up agains…
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47: E47: Bradshaw Taylor Founder - Corry Taylor - Iconic gilets, taking risks and going all in on digital
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After weathering the storm that was the rural crisis of the foot and mouth outbreak in 2001, the pandemic was no problem for Corry Taylor. The founder, CEO and MD of outdoor clothing re-seller, Bradshaw Taylor, oversees 9 iconic outdoor clothing brands including Schoffel, Le Chameu, Keen and Sherpa. In this podcast Corry joins Oliver to discuss how…
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46: E46: ånd fragrance Founder - Simon Constantine - Lush, Frankincense and Going It Alone
43:07
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Son of Mark Constantine founder of Lush, Simon Constantine stepped into the world of fragrance and entrepreneurialism launching ånd fragrance months before the pandemic. In this Christmas episode, Oliver Bruce asks the big question; what even is Frankincense?! Going from one of the world’s favourite cosmetic brands to launching his own start-up, Si…
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45: E45: Juno Founder - Ally Fekaiki - workplace benefits and empowering employees
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After burning out and quitting his job due to the poor selection of employee benefits when he needed support with his mental health, Ally Fekaiki founded Juno, the company reimagining how we access support from our employers. Conscious of the seemingly accepted notion that stress, and burnout are an endemic of work, Ally set out to improve employee…
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44: E44: Thursday Founder - Matthew McNeill Love - marketing, military and love
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48:24
Earlier in 2021 the co-founders of Thursday (the dating app) boldly announced to LinkedIn that over the next 12 months they would take their start-up from a valuation of £0 to some £50m; brave to say the least. Where do you even start? What started as a dating app called HoneyPot, founded in an Officers’ Mess whilst Matt was serving in the British …
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43: E43: Pip & Nut Founder - Pip Murray - Dyslexia, Marathons & Nut Butter
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How do you build what is fast becoming the nation's favourite nut butter brand? With a creative mind, dyslexia but no clear career plan, founder Pip Murray launched her business off the back of a Government Startup grant. With a love for marathons, nut butter and health, the three go hand in hand and Pip & Nut was born! Founder of Pip & Nut launche…
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42: E42: Boundless Founder - Cathy Moseley - gut health and activated snacking
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With aspirations of becoming a dinner lady, Cathy Moseley was born into a family with very little. Poverty however didn’t stop her, Cathy forged a career in the City trading commodities. Working her way up the corporate ladder Cathy eventually decided to pack her job of 25 years in and follow her passion for food... What began as a kitchen experime…
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41: E41: Octopus Energy Founder - Greg Jackson - energy, innovation and sustainability
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From a milkround to Cambridge University and now founder and CEO of one of Europe's largest energy providers, Greg Jackson of Octopus Energy knows a thing or two about disrupting a market. A 21st century energy provider, Octopus put innovation and sustainability at the forefront of everything they do to drive a faster, green and cheaper solution fo…
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S4 Ep40: E40: Series 4, Season X - Success Is In The Mind
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Closing Series 4 with a bang Oliver has hand-picked his favourite nuggets, or what he calls “the tapas of conversations” so you can recap and refresh! From making £1bn in a year to not paying the VAT. Oliver’s spoken with entrepreneurs long in the tooth and those just starting out. From S4Capital to MOMA Foods, UpTime to Tenzing, we’ve covered fail…
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S4 Ep39: MOMA Foods Founder - Tom Mercer - The Oat Milk revolution, traffic cones and old filing cabinets
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In this episode we go deep into the revolution that’s sweeping the world, that of the Oat Milk revolution. Founded in 2006 by Tom Mercer from a stall at Waterloo East and now, over a decade on, MOMA Foods has recently won a great taste award for it’s oat milk barista edition. Tom, whose market research strategy was nothing short of ingenious, disco…
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S4 Ep38: E38: Dr. PAWPAW Co-Founders - Johnny and Pauline Paterson - TikTok, UGC and going stateside!
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Husband and wife duo Johnny and Pauline Paterson founded much loved brand Dr. PAWPAW in 2013 after their daughter was diagnosed with Eczema. Their main mission was to create multi-use products for use across everybody’s face and body. The brand which turnover c£5m tells Oliver how in business you can have a win-win situation, how they’re looking to…
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S4 Ep37: E37: Capsule Founder - Thomas Wynne - innovation, disruption and sustainability!
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From his parents having meetings around their breakfast table, Thomas Wynne was born into the world of Insurance. In 2020 the business his parents built (Kingsbridge Insurance) sold for an aggregated total £168m in total. In 2020, mid pandemic, Thomas Wynne decided it was a good idea to fly the nest and founded Capsule with his business partner Lia…
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S4 Ep36: E36: Founder - The&Partnership - Johnny Hornby - Carphone Warehouse, Ping Pong & VAT
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Famed for being labeled ‘England’s leading adman’, Johnny Hornby founder of The&Partnership spoke to Oliver about how he founded and runs the now global agency. With some 1,400 staff, working on some of the globe's biggest campaigns it wasn’t all jets, whisky and red carpets. Johnny, who struggled for the first 6 months to make any sales then forgo…
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S4 Ep35: E35: Bee Inspired Co-Founders - Mark Corcoran & Steven Robb - Movie Plots, Lionel Messi and Streetwear
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Former Scottish footballers Mark Corcoran and Steven Robb launched their clothing line Bee Inspired as a bedroom brand in 2013. From then their social presence has grown to have nearly 1 million followers on Facebook, and 250,000 on Instagram! With the likes of Lionel Messi and Craig David donning their streetwear designs, Oliver chats with the co-…
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S4 Ep34: E34: UpTime Founder - Jamie True - Knowledge Hacking, Blockchain and Cookies
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Serial entrepreneur Jamie True set up his first business at the age of 17 turning over circa £6 million! Over the past 20 years Jamie founded a further 8 successful businesses and invested in 4 before launching his latest venture Uptime in 2020. It’s clear Jamie has an entrepreneurial spirit in his blood and, despite the ups and downs, across his m…
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S4 Ep33: E33: Joe & Sephs Co-Founder - Adam Sopher - The World's First Alcoholic Popcorn, Bill Gates & Willy Wonka
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Popcorneur, Co-Founder and Director of Joe & Sephs, Adam Sopher didn’t follow the normal route to the kitchen. With a background in corporate businesses such as Adam Smith, Company Law International, Deliotte and Dixons, founding a gourmet popcorn company was unconventional to say the least. But it was clearly a winning idea as now Joe & Sephs prod…
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S4 Ep32: E32: The Bunch Founder - Elliott Herrod-Taylor - Making over £1million with just a spreadsheet.
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Ex-professional rugby player Elliott Herrod-Taylor’s career was cut short thanks to a spider’s bite! He founded his first business UP4 Events whilst at university thanks to his love of music and juggled this alongside his degree and starting The Bunch. As the designated bill payer in his university house Elliott dealt with the frustrations of setti…
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S4 Ep31: E31: Tenzing's Founder - Huib van Bockel - RedBull to Plant Based Energy Drink Startup
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The former Head of Marketing at Red Bull in Europe, Huib van Bockel quit his high-profile job to create a brand with purpose and an energising drink that was plant-based, low-calorie & sustainable. He shares how he got started, dealt with knock backs and his plans for the future! Over the past 20 years, Huib has worked in the fashion, television an…
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S4 Ep30: E30: S4Capital Founder - Sir Martin Sorrell - Digital Transformation, FTSE100 and Unicorns.
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Sir Martin Sorrell, famed for 'inventing the earn-out', taking over WPP and aggressively scaling the largest Ad Agency in the world talks to Oliver about his greatest successes and biggest regrets. Founding S4 Capital Group in 2018, Sir Martin grew a Unicorn (£1bn company) in under a year, he tells Oliver about his 'twenty squared' strategy and the…
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S3 Ep29: E29: Series 3, The Best Bits - Success Is In The Mind
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Series 3 saw the winning of awards, international conversations, tonnes of bloopers and even more inspiration. Join Oliver as he looks back at some of the best (and worst) takes of the last series. With the inauguration of the new studio, the winning the Business Media Podcast of the Year award and an abundance of wisdom from fascinating guests, th…
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S3 Ep28: E28: Genies, Founding Team Member, Izzy Pollak - Success Is In The Mind
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As a founding team member and Head of Avatar SDK and API at Genies, Izzy Pollak is no stranger to the technology startup world. 💥 Branded as ‘the next generation of humans’ and allowing you to create the ‘fantasy version of you’, Genies avatar creator allows you to bring your personality to the digital space. With a background in film and televisio…
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S3 Ep27: E27: Public Speaker & Philanthropist Julie Kent - Success Is In The Mind
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For our charity special podcast episode, Oliver Bruce chats to Julie Kent MBE about how she is a self-proclaimed go-giver 🥰 👏 “Always giving”, Julie is the Vice Chair at the Pied Piper Appeal, a Trustee for Goals Beyond Grass and Chairman for Cheltenham Open Door 🤯 Born and bred in Gloucester and now a pillar of the Gloucestershire charitable commu…
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S3 Ep26: E26: Impresm Co-Founder and CEO Alizé Marchand - Success Is In The Mind
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Oliver Bruce talks all things startup with Alizé Marchand, co-founder and CEO of Impresm; a marketing company specialising in helping the financial industry build solid online presence in order to engage with millennials and Gen Z in the digital age 💻 📱 Dialling in from Switzerland, Ali’s American charm began at odds with the culture she found hers…
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S3 Ep25: E25: Perkier Co-Founder and CEO Ann Perkins - Success Is In The Mind
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Ann Perkins, co-founder and CEO of health snack brand Perkier, started out making healthy snack bars with co-founder Steve Turner in their kitchen to help with her gluten and dairy free diet. Jumping ship from global food brand Kraft Heinz to pursue her passion for not only tasty but ethical food, Ann saw the gap in the market and proceeded to laun…
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S3 Ep24: E24: SLG Brands Founder and Executive Creative Director Miles Dunkley - Success Is In The Mind
33:40
33:40
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From being handed the reins to a business turning over £700k in 1995 and growing it in 4 years to £2.5m turnover, SLG brands (as it's now known) currently boasts a turnover of some £32m+ with over 120 staff and are currently undergoing rapid expansion into the US. 🇺🇸 Oliver sits down with Miles Dunkley owner of SLG and an entrepreneur investor hims…
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S3 Ep23: E23: Imagen Insights CEO Jay Richards - Success Is In The Mind
34:04
34:04
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Now a Forbes 30 Under 30 alumni and one of 5 children from a migrant family, Jay had a rebellious start to life whilst at school. The born salesman, Jay sold Beats by Dr Dre to his peers for a small markup, however, It was with the support of his mother and this natural ability to sell that saw Jay and his business partner found Imagen Insights, a …
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