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Mark Gainey (Strava) - How Strava Found its Niche

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Content provided by Stanford eCorner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stanford eCorner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mark Gainey is the co-founder and executive chairman of Strava, a platform where more than 50 million athletes around the world track their workouts and compare their stats. In this talk, he explains the “inch wide, mile deep” strategy that informed both Strava and his previous startup, Kana Communications. He explores how, by first focusing intently on the niche category of passionate road cyclists, Strava earned a credibility that ultimately allowed the company to scale into many other sports.
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559 episodes

Artwork
iconShare
 
Manage episode 255224581 series 117741
Content provided by Stanford eCorner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stanford eCorner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mark Gainey is the co-founder and executive chairman of Strava, a platform where more than 50 million athletes around the world track their workouts and compare their stats. In this talk, he explains the “inch wide, mile deep” strategy that informed both Strava and his previous startup, Kana Communications. He explores how, by first focusing intently on the niche category of passionate road cyclists, Strava earned a credibility that ultimately allowed the company to scale into many other sports.
  continue reading

559 episodes

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