Ep 113 Maintaining Business Continuity in a Crisis With Mark Hoffman

Difficult Happens; Effective Communication for Bosses

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"The secret of good crisis management is not good vs. bad, it’s preventing the bad from getting worse.” Andy Gilman

How do you prepare for days that you hope will never come?

Uncertainty is an inevitability, and these are uncertain times. Preparing your business and your employees to adapt during a crisis is necessary, and it doesn’t have to be difficult.

So how do you take a bad situation and stop it from getting worse?

Mark Hoffman a crisis communication and business continuity expert joins me to talk about preparing for, navigating through, and assessing business responses to a crisis. From a devastating cyber attack to a worldwide pandemic identifying key players and solidifying a response agenda will help prepare you.

It’s not too late to work on a crisis communication plan for your business, you can create your plan from where you are at right now.

What you’ll hear on today’s episode:

How do you prepare for the unknown
Identifying key players
What is a response agenda
The importance of communication
Stress is inevitable - do this
Why side-conversations can be toxic
Don’t be a lemming - all players should have an equal voice
Nuance is an important factor
There will be an emotional and social component

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Resources:

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Series on Manipulation

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Show Intro music is Whispering Through by Asura

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