The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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How Atlassian Used YouTube to Grow Their Marketing Funnel
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Manage episode 262983824 series 2137277
Content provided by SEMrush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SEMrush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today’s episode of the Marketing Scoop, you’ll hear how software company Atlassian used YouTube to grow their marketing funnel.
By offering tutorials, best practices, and playbooks - and not gating the content - Atlassian educated its prospective and existing customers with great stories. So, instead of hiding content, they made it super accessible. Listen in as Claire Drumond, Content Strategy Lead (Jira & Bitbucket), and Head of Product Marketing at Atlassian dives deeper into Altassian’s YouTube-centric strategy.
Plus, you’ll hear Claire discuss how to create a high-quality video at scale, and why the future of marketing is agile.
Guest, Claire Drumond
https://www.linkedin.com/in/claireefisher/
https://twitter.com/claire_drumond
Host, Laura Morelli
https://au.linkedin.com/in/laura-morelli-74010a68
https://twitter.com/lauramorellii
Links mentioned:
- Atlassian’s website - https://www.atlassian.com/
- Bitbucket’s Twitter - https://twitter.com/Bitbucket
- Jira’s Twitter - https://twitter.com/Jira
- Atlassian’s YouTube - https://www.youtube.com/user/GoAtlassian
- Shootsta’s website - https://shootsta.com/en-us/
96 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on April 24, 2022 12:08 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 262983824 series 2137277
Content provided by SEMrush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SEMrush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today’s episode of the Marketing Scoop, you’ll hear how software company Atlassian used YouTube to grow their marketing funnel.
By offering tutorials, best practices, and playbooks - and not gating the content - Atlassian educated its prospective and existing customers with great stories. So, instead of hiding content, they made it super accessible. Listen in as Claire Drumond, Content Strategy Lead (Jira & Bitbucket), and Head of Product Marketing at Atlassian dives deeper into Altassian’s YouTube-centric strategy.
Plus, you’ll hear Claire discuss how to create a high-quality video at scale, and why the future of marketing is agile.
Guest, Claire Drumond
https://www.linkedin.com/in/claireefisher/
https://twitter.com/claire_drumond
Host, Laura Morelli
https://au.linkedin.com/in/laura-morelli-74010a68
https://twitter.com/lauramorellii
Links mentioned:
- Atlassian’s website - https://www.atlassian.com/
- Bitbucket’s Twitter - https://twitter.com/Bitbucket
- Jira’s Twitter - https://twitter.com/Jira
- Atlassian’s YouTube - https://www.youtube.com/user/GoAtlassian
- Shootsta’s website - https://shootsta.com/en-us/
96 episodes
All episodes
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Similar to Marketing Scoop Podcast
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The Michael Caz Podcast brings you the latest in health, business, relationship, and adventure.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
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