How Atlassian Used YouTube to Grow Their Marketing Funnel


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In today’s episode of the Marketing Scoop, you’ll hear how software company Atlassian used YouTube to grow their marketing funnel.

By offering tutorials, best practices, and playbooks - and not gating the content - Atlassian educated its prospective and existing customers with great stories. So, instead of hiding content, they made it super accessible. Listen in as Claire Drumond, Content Strategy Lead (Jira & Bitbucket), and Head of Product Marketing at Atlassian dives deeper into Altassian’s YouTube-centric strategy.

Plus, you’ll hear Claire discuss how to create a high-quality video at scale, and why the future of marketing is agile.

Guest, Claire Drumond

Host, Laura Morelli

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95 episodes