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How Atlassian Used YouTube to Grow Their Marketing Funnel

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When? This feed was archived on April 24, 2022 12:08 (2+ y ago). Last successful fetch was on August 12, 2020 21:24 (4y ago)

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Manage episode 262983824 series 2137277
Content provided by SEMrush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SEMrush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today’s episode of the Marketing Scoop, you’ll hear how software company Atlassian used YouTube to grow their marketing funnel.

By offering tutorials, best practices, and playbooks - and not gating the content - Atlassian educated its prospective and existing customers with great stories. So, instead of hiding content, they made it super accessible. Listen in as Claire Drumond, Content Strategy Lead (Jira & Bitbucket), and Head of Product Marketing at Atlassian dives deeper into Altassian’s YouTube-centric strategy.

Plus, you’ll hear Claire discuss how to create a high-quality video at scale, and why the future of marketing is agile.

Guest, Claire Drumond

https://www.linkedin.com/in/claireefisher/

https://twitter.com/claire_drumond

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links mentioned:

  continue reading

96 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on April 24, 2022 12:08 (2+ y ago). Last successful fetch was on August 12, 2020 21:24 (4y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 262983824 series 2137277
Content provided by SEMrush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SEMrush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today’s episode of the Marketing Scoop, you’ll hear how software company Atlassian used YouTube to grow their marketing funnel.

By offering tutorials, best practices, and playbooks - and not gating the content - Atlassian educated its prospective and existing customers with great stories. So, instead of hiding content, they made it super accessible. Listen in as Claire Drumond, Content Strategy Lead (Jira & Bitbucket), and Head of Product Marketing at Atlassian dives deeper into Altassian’s YouTube-centric strategy.

Plus, you’ll hear Claire discuss how to create a high-quality video at scale, and why the future of marketing is agile.

Guest, Claire Drumond

https://www.linkedin.com/in/claireefisher/

https://twitter.com/claire_drumond

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links mentioned:

  continue reading

96 episodes

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