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Episode 24: Healthcare marketing - From evolution to revolution (Ft. Rana Bawa)

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Manage episode 272626501 series 2642125
Content provided by Prashant Malkani. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prashant Malkani or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The healthcare industry has been one that has transformed a lot over the years but very little transformation has happened on the marketing side of things, at least until a few years ago.

A lot has changed in the recent past, not only due to the pandemic but also how consumers consumption and interaction patterns have changed.

To understand the transformation in the healthcare industry, we have Rana Bawa who has brilliantly taken us through some key elements. Rana is currently the President for healthcare and wellness at Ogilvy.

Catch this episode now!

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 272626501 series 2642125
Content provided by Prashant Malkani. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prashant Malkani or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The healthcare industry has been one that has transformed a lot over the years but very little transformation has happened on the marketing side of things, at least until a few years ago.

A lot has changed in the recent past, not only due to the pandemic but also how consumers consumption and interaction patterns have changed.

To understand the transformation in the healthcare industry, we have Rana Bawa who has brilliantly taken us through some key elements. Rana is currently the President for healthcare and wellness at Ogilvy.

Catch this episode now!

  continue reading

40 episodes

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