Lorenzo Rossi (REPLUG) - Data Fraud and Mobile marketing (#8)

WHAT the Data?!

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4y ago 18:53

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In this episode Lior talks with Lorenzo about fraud, common words in the mobile industry and what data should you collect to make sense of your data.
A veteran of user acquisition activities, Lorenzo has managed up to 7-figure monthly budgets across a wide variety of advertising platforms. His work in leading companies such as Zalando, LOVOO, and Free2Move, has allowed him to develop a unique experience in mobile app marketing strategy and optimization activities. In 2019, he founded the biggest mobile advertising portal in Italy, Mobile Marketing Italia, and at the beginning of 2020, he launched REPLUG, a mobile app marketing agency focusing on paid and organic growth as well as CRM and digital infrastructure consulting.
You can find Lorenzo at:
REPLUG: https://rplg.io/
Mobile Marketing Italia: https://mobile-marketing.it/

Chapters

1. Lorenzo Rossi (REPLUG) - Data Fraud and Mobile marketing (#8) (00:00:00)

2. Welcome Lorenzo (00:00:39)

3. Leaving in a bubble (00:03:43)

4. Data and Dashboards (00:05:18)

5. Fraud (00:08:14)

6. Data collection (00:13:22)

7. Data to collect? (00:16:53)

23 episodes

#Business #Lior Barak and Michael Stiller #Lior Barak #Michael Stiller #MBA #Data #Analysis #Analytics #Data Strategy #Dashboard #Tech #Marketing #Visual

Lorenzo Rossi (REPLUG) - Data Fraud and Mobile marketing (#8)

WHAT the Data?!

published 4y ago

MP3•Episode home