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How COVID-19 has changed Event Marketing forever

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Manage episode 275578054 series 2793649
Content provided by Kyle Hamer | Hamer Marketing Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Hamer | Hamer Marketing Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Event marketing may never be the same after COVID-19. A world of in-person events was forced to migrate to virtual almost overnight. The impact was an exploding world of virtual events, where many left the attendees missing in-person events. It's safe to say online meeting fatigue and the lack of human interaction is having a drastic impact on field sales and marketing teams, but not all is lost.
In this episode of The Summit, special guest Aubri Nowoweijski covers the changing landscape of event marketing. She'll share insight on:

  • Picking the best software for your budget
  • How to create an unforgettable experience
  • Creating a connection and pulling off an event people want to come back to

About Aubri Nowowiejski
Aubri Nowowiejski (No-Whiskey) is an award-winning event producer. She specializes in virtual, in-person, and hybrid experiences at Coterie Spark; a global meeting and event management firm based in Houston. Aubri earned her degree in Mass Communication with an emphasis in Public Relations from Texas State University. She began her career in corporate America as a Trade Show Coordinator and worked her way up to Marketing Manager before joining Coterie Spark as an Executive Producer. When she's not planning events, public speaking, or supporting her family brewery, her hobbies include hot baths, collecting crystals, walks with her pup Habibi, and playing dominoes with her Nana.
About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

Hamer Marketing Group
Helping B2B SaaS companies use technology to create unforgettable sales and marketing funnels.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the Show.

  continue reading

72 episodes

Artwork
iconShare
 
Manage episode 275578054 series 2793649
Content provided by Kyle Hamer | Hamer Marketing Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Hamer | Hamer Marketing Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Event marketing may never be the same after COVID-19. A world of in-person events was forced to migrate to virtual almost overnight. The impact was an exploding world of virtual events, where many left the attendees missing in-person events. It's safe to say online meeting fatigue and the lack of human interaction is having a drastic impact on field sales and marketing teams, but not all is lost.
In this episode of The Summit, special guest Aubri Nowoweijski covers the changing landscape of event marketing. She'll share insight on:

  • Picking the best software for your budget
  • How to create an unforgettable experience
  • Creating a connection and pulling off an event people want to come back to

About Aubri Nowowiejski
Aubri Nowowiejski (No-Whiskey) is an award-winning event producer. She specializes in virtual, in-person, and hybrid experiences at Coterie Spark; a global meeting and event management firm based in Houston. Aubri earned her degree in Mass Communication with an emphasis in Public Relations from Texas State University. She began her career in corporate America as a Trade Show Coordinator and worked her way up to Marketing Manager before joining Coterie Spark as an Executive Producer. When she's not planning events, public speaking, or supporting her family brewery, her hobbies include hot baths, collecting crystals, walks with her pup Habibi, and playing dominoes with her Nana.
About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

Hamer Marketing Group
Helping B2B SaaS companies use technology to create unforgettable sales and marketing funnels.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the Show.

  continue reading

72 episodes

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