Best Kyle Hamer | Hamer Marketing Group Podcasts (2024)

1
Agency Management - what SaaS companies get wrong with Agencies 55:27

1y ago55:27

55:27

Join us as Dave Reske and Kyle Hamer discuss what companies get wrong and what they get right as a relates to go to market plus agency relationships. David shares insight as an agency and marketing professional for 20+ years on how software companies can get more out of their relationships with agencies on paper click and SEO. Support the show…

1
The art of outbound in an AI world - Bonus Track 40:17

1y ago40:17

40:17

Dave Breshears and Kyle Hamer's original conversation on outbound in today's customer journey. This is a shortened episode that didn't get fully recorded but was filled with great insight. Support the showBy Kyle Hamer | Hamer Marketing Group

1
The new world order of SDR's - What does outbounding look like in an AI world? 1:05:55

1y ago1:05:55

1:05:55

The customer by her journey is changing, and the tactics software companies are using to go and capture the market, money, attempting, and a rapid rate. What does this mean for outbound, inbound, in the motion of the sales development or business development rep teams? Our host, Kyle Hamer, sits down with Dave Breshears, Chief Revenue Mechanic, and…

1
The modern buyer vs the Tech sales team - who wins in an AI world? 53:45

1+ y ago53:45

53:45

Sales in today's buying conditions is changing, but are the selling motions and go-to-market strategies keeping up to support it? Nope, just ask Brent Adamson from Ecosystems.io. A challenger sales expert and sales aficionado points out what needs to change as buyers and sellers get further apart in an AI-enabled tech world. Support the show…

1
Building a RevOps Team from scratch 51:27

1+ y ago51:27

51:27

There was little to no structure when Heather joined her company. She was to be in charge of Marketing Operations, little did she know this would be an entire RevOps build-out. Heather and her team would need to build the process, document it, and configure the tech to enable hyper-growth. What did she do, and how did she help her company grow 3x r…

1
Unlock growth for Series A & B with Data 59:23

1+ y ago59:23

59:23

Andrew Royal joins to discuss how the trick to unlocking exponential growth is using data for start-ups and scale-ups. His insight and experience across industries and companies bring fresh insight into how to get the most out of your data. Support the showBy Kyle Hamer | Hamer Marketing Group

1
Mar-itechture - What is it and why is it important? 52:52

1+ y ago52:52

52:52

Mike Rizzo joins to talk about Marketing Tech architecture and how you need to think about bringing your tech stack to life. Markitecture is real thing and if you're not thinking about it, your going to have lots of markit-debt. Support the showBy Kyle Hamer | Hamer Marketing Group

1
Unlocking B2B growth with psychology based marketing 47:02

1+ y ago47:02

47:02

Ellza Molack joins us to discuss how psychology based marketing is transforming B2B marketing. We explore what this means for ethics and strategy in the early days of AI. Support the showBy Kyle Hamer | Hamer Marketing Group

1
Customer Led Growth - The hot trend for marketing in 2023 44:18

1+ y ago44:18

44:18

Support the showBy Kyle Hamer | Hamer Marketing Group

1
Building a world class design team 53:43

1+ y ago53:43

53:43

Building a world class design team takes understanding the design process, strong project management skills, and most importantly, the ability to talk to creatives. In this conversation with Francesca Burns and Kyle Hamer discuss what it takes to build a world-class design team of both internal and external designers focused on brand, on production…

1
Market research & AI - A world of possibilities 52:13

1+ y ago52:13

52:13

AI has impacted qualitative market research and will never be the same again. Matt Seltzer of Intuify stops in to talk cheeseburgers, market research, and artificial intelligence with our host Kyle Hamer. Support the showBy Kyle Hamer | Hamer Marketing Group

1
Rise of the Fractional CMO 56:29

1+ y ago56:29

56:29

There's a new gig in town. Well, maybe not new, but fractional engagements are catching on in the B2B space. We sit down with Brett Schklar of Grow Powerful to discuss how the landscape is changing for many executives, and its impact on the CMO role. Support the showBy Kyle Hamer | Hamer Marketing Group

1
Trust, Accountability, Confidence - The changing landscape of B2B Leadership 49:22

1+ y ago49:22

49:22

What's wrong with the CMO & and business? Today's modern marketing leaders are struggling to hold tenure and create confidence in the C-Suite. Why is that? Mark Stouse returns and expands on what he's seeing happen in the market as we face changing economic headwinds. Join us as we take an inside look at what it takes to drive change and create a t…

1
The Changing Landscape of Modern Marketing 1:00:21

1+ y ago1:00:21

1:00:21

Economic headwinds have you scratching your head and killing your marketing efforts? You're not alone. The digital world of SaaS GTM and marketing is changing rapidly. Embrace AI or run away? Is outbound dead, is inbound on life support? What should marketers do to stand out in a noisy market? Our special guest Russ Sommers and host, Kyle Hamer, di…

1
Small Business Digital Marketing - 2021 and beyond 48:04

4y ago48:04

48:04

Small businesses are the backbone of American commerce and COVID has impacted them all differently. Survival is a matter of doing the things others are not capable of doing. Digital marketing will be key in helping businesses thrive during 2021, but what to do and when can feel daunting. In this episode we sit down with David Somerfleck to discuss …

1
Marketing for Marketshare in 2021 - Inside look at a modern marketing department. 1:20:44

4y ago1:20:44

1:20:44

Modern marketing in 2021 is going to look different than at the beginning of any other decade. 2020 brought new challenges and ideas for marketing teams as businesses packed up and moved from the office to homes. This shift caused challenges to find and reaching your audience through normal outreach activities. What's a marketer to do? In this conv…

1
Practical SEO and Content Strategy 2021 and beyond 48:13

4y ago48:13

48:13

COVID hit small businesses hard across America. In states like California businesses were all but shut down by the stay at home and closure orders. All is not lost, especially if you listen to this episode on preparing your business to compete locally. It's been said to be an expert you need to be able to share knowledge effortlessly. In a world of…

1
4 Pillars of Great Conversion Rate Optimization 50:23

4y ago50:23

50:23

Marketing is simple and digital marketing is simpler. All you have to do in order to be successful is run some A/B tests and you'll know exactly what needs to be done to scale. Not so fast. Conversion rate optimization is a hot new trend for companies focused on growing their web revenue, making customers stickier, and scaling quickly. What may sur…

1
Breaking Through Bottlenecks in Your Business 54:27

4y ago54:27

54:27

Taking a business from 1M to 10M is filled with common obstacles. All of these obstacles can be avoided, but only if you have the formula. Regardless of market dynamics if you're looking to break through and make this year your best, you'll never find more sound advice than what is being shared by Josh Long. Josh is the author of Bottleneck Breakth…

1
Using curiosity and creativity to find happiness in your life 46:12

4y ago46:12

46:12

The world is filled with stories that transform industries. The story of how 20 refugees transformed the nail industry will keep help you see what curiosity can do for your career, your team, and for an industry. TedX speaker Van DuMone shares her story and tips on how you can use curiosity and happiness to move into your life's work. About Van DuM…

1
Social Media and podcasting to build a marketing business 48:40

4y ago48:40

48:40

What do hot pockets and a hidden microphone have to do with creating a small business and survival during COVID? When you know your why, the motivation and dedication is easy. Techy Tony Jackson sits down with Kyle and they talk about how computer problems, social media, and home-based businesses can flourish with the right conversations. You'll lo…

1
Leadership is More Than a Buzzword 49:24

4y ago49:24

49:24

Being given a leadership position does not make you a leader, it makes you a manager. In most organizations, the term leader is represented by "the boss." What does it take to effectively lead when you aren't the boss? Chris Lin, a human capital professional with a passion for activating leadership from every corner of a company, sits down with Kyl…

1
Connect and Sell on LinkedIn Without Spamming Your Audience 48:47

4y ago48:47

48:47

Outreach culture is in a fever pitch and everyone on LinkedIn knows there is value in using it as a sales tool, but what happens when outreach is lazy? Getting the most out of connections on LinkedIn isn't a spray and pray numbers game. It's about following a process. Michal Bohanes has a unique three-step process to help sales professionals connec…

1
Everything You Need to Know About Email Marketing Today 52:12

4y ago52:12

52:12

2020 was the year email was supposed to die, then COVID hit and every company reached back to 2005 and leaned into spray and pray. Why do so many companies get email marketing wrong? Find out in this episode with special guest Lauren Meyer. Sends are up, opens are up, but there is little change in the click rates - what does this mean and why are y…

1
Sales is a person, not a process 49:25

4y ago49:25

49:25

Sales isn't easy. If it was it wouldn't pay well, and everyone would do it. When companies hire sales people, too often they focus on putting them into a process and making sure it's followed to the letter. But what happens when a potential client doesn't respond well to the process? Should you just move on? If you ask Eddie Green, the number one p…

1
How marketing is changing for The Accidental Marketer 52:34

4y ago52:34

52:34

Did your career path place you in marketing by accident? Many marketers are converted from other career paths, and for those who find themselves in a situation where they aren't formally trained, there is a lot to learn. In this chat with author Tom Spitale we sit down and discuss the ever-changing dynamics of marketing. Tom shares his insights on:…

1
Research and Personas - You're doing it wrong 57:43

4y ago57:43

57:43

No one has 2.3 kids, but most companies speak in generalities when building personas. Anyone who's ever built a persona or an ideal client profile knows targeting is key. Can you have too many personas? How does market research really work? In this episode Matt and Kyle sit down and discuss: How marketers are complicating personas Yes there's a ROI…

1
Everything You Know about Agile Marketing is Wrong 50:57

4y ago50:57

50:57

When someone says Agile Marketing, too often it rooted in buzz words. Agile Marketing is a viable strategy for teams to perform faster and stay focused. But why does Agile Marketing work for some, and others fail miserably? The answer might surprise you. In this episode we sit down with Stephen Brent May, owner of One Foot Over, to discuss Agile Ma…

1
Driving ROI isn't as hard as you think - The Golden Toilet 49:11

4y ago49:11

49:11

What happens when a sales guy turns into a marketer? They write a book about the best way to grow your business and call it "The Golden Toilet." Steve Brown sits down to talk about his book and practical ways businesses can implement simple changes to realize exponential growth. In this episode Steve and Kyle discuss: What is marketing automation? …

1
Never Surrender - Selling through COVID-19 49:47

4y ago49:47

49:47

Successful outside sales men and women thrive on interacting with people, excel by reading body language, and build relationships effortlessly. So what happens when COVID-19 takes away the natural selling avenues? They adapt or run the risk of becoming obsolete. Adapting to a stress-filled environment without what makes a rep great, while carrying …

1
Back to the Basics - Entrepreneurship, Marketing, Technology and COVID 49:07

4y ago49:07

49:07

In the world of technology, new ideas are boundless. For entrepreneurs, this means endless possibilities for a new SaaS offering or creative way to go to market. But what happens when billion-dollar unicorns start to fall flat? Or when the predictive outbound model begins to stall? What will companies do when faced with a pandemic? If you spend any…

1
Shatter glass ceilings - Women leading in Entrepreneurship, Technology, and Marketing 44:36

4y ago44:36

44:36

Entrepreneurship isn't easy. For some, the idea is born out of technical aptitude. For others, it's about filling a market void. And for a rare few it's about disrupting a market. Tech entrepreneurs are predominately male, so what does that mean for women who have a great idea, product, or see a need in the market? In this episode, we dive into wha…

1
Build a Million Person Social Media Following 1:05:25

4y ago1:05:25

1:05:25

Building a social media following and online presence is no easy task. Gaining followers on Twitter takes different skills than likes on Facebook or follows on Instagram. So how do you build a loyal following of like-minded people? It's not as hard as you might think, but the answer might surprise you. Join us as Darius Tan and Kyle Hamer discuss: …

1
Podcasting to Grow Your Business 49:52

4y ago49:52

49:52

Passive income is a myth. Or is it? Many people don't realize that podcasting is a growth market opportunity and if you ask Kristin Molenaar you can use podcasting to create a passive income stream for your business. What does that mean, affiliates, commission, paid ads? Nope, Kristin has a special formula on how you can use your expertise + podcas…

1
3 P's of High Performance Marketing 1:04:46

4y ago1:04:46

1:04:46

Today's high growth, rapid market share acquisition, and performance-driven marketing focus by companies leave a lot to be desired when programs and campaigns hit the market. Why? Because companies too often rely on the wrong things to get the results they need. What are the critical components of a high performing marketing team? In this episode, …

1
Manager to Leader 54:43

4y ago54:43

54:43

We've all had a bad boss, but would we admit to being one? In this episode, Tom Byrne and Kyle Hamer sit down to talk about what it takes to lead. Tom shares his story about how he rose in the managerial ranks and quickly learned he had leadership all wrong. About Tom Byrne As a successful manager with 20 years of experience, Tom is able to combine…

1
No Such Thing as Rebranding 53:40

4y ago53:40

53:40

Rebranding is a waste of time. Don't believe us, then listen in. Finlay Kerr, Co-Founder of Frejiz, breaks down branding and rebranding. Many companies spend their time and money focused on the art, the colors, and the visual component in their branding but forget to uncover their brand essence. In this episode, we discuss how SaaS companies, consu…

1
The World of SaaS, Automate and Grow 46:41

4y ago46:41

46:41

Software as a Service (SaaS) is changing at a rapid rate. How companies prepare their organization to build, test, and deploy software has never been easier, and yet so many still resist the digital transformation. Automating your sales and marketing process will have a positive impact on the revenue. Should you only modernize your current systems …

1
Are we witnessing the death of the CMO? 48:50

4y ago48:50

48:50

The Chief Marketing Officer is under fire, but it's not for the reasons you might think. Marketing is better understood by many, and yet still shrouded in mystery, but across the globe, we are witnessing the Death of the CMO. Answering this riddle is as complicated as it is fascinating. On The Summit Podcast, this week, our guest Andrea Lechner-Bec…

1
Content Marketing - The Power of the Question for SEO 42:06

4y ago42:06

42:06

Content marketing, Search Engine Optimization, Digital Marketing - oh my! Where should you begin, what should you do, and how do you get the most out of your limited resources? SEO is changing and the algorithms are becoming more human. So how do you capitalize on it? In this episode of The Summit Lorraine and Kyle discuss: How marketing is becomin…

1
How Enterprises pivoted their Go-To-Market Strategy after COVID-19 39:09

4y ago39:09

39:09

COVID impacted everyone this year, and many enterprises had to update their go to market strategy. How did they do it, and what are they doing to prevent another surprise skid? In this episode of The Summit, Josh Wagner and Kyle Hamer sit down and discuss how large companies are pivoting and building even more diverse go to market strategies. About…

1
Converting Field Sales to Hybrid Reps Post COVID-19 48:01

4y ago48:01

48:01

If you were in outside or field sales when COVID hit - it was an immediate impact to the way you sell and manage a pipeline. Selling face to face is now done over Zoom or a phone call versus on a shop floor or over a beer. Quotas didn't change, but the way the sales team generated business did. What does this mean for the sales professional who's b…

1
How COVID-19 has changed Event Marketing forever 47:24

4y ago47:24

47:24

Event marketing may never be the same after COVID-19. A world of in-person events was forced to migrate to virtual almost overnight. The impact was an exploding world of virtual events, where many left the attendees missing in-person events. It's safe to say online meeting fatigue and the lack of human interaction is having a drastic impact on fiel…

1
How Marketing Will Change Post COVID-19 42:01

4y ago42:01

42:01

Marketing is changing and the old lead game is dead. If your company is doing the same thing over and over, but expecting a different result, it might be time to disengage from the monotony of the same old marketing tactics. Marketers talk about content, but executing it well means understanding your customers and focusing on what matters. Find out…

1
Aligning your sales and marketing teams doesn’t have to be hard 33:04

4y ago33:04

33:04

Call my leads. Give me something to call. Sound familiar, if you said yes, then your sales and marketing teams are not aligned and likely driving your organization crazy. How do you fix it? In this episode we talk with Shawn Finder, CEO of Autoklose, and discuss just how easy it is to align your teams. During this conversation he showcases the 5 si…

1
The Future of Sales and Marketing for Construction 39:28

4y ago39:28

39:28

The only way to grow your book of business is with a firm handshake and looking someone in the eye. For years, suppliers, manufactures, and contractors have been growing their client list with strong character, good jokes, and doing what you say. Digital marketing, email, social media, and COVID-19 are propelling sales and marketing into a new era.…

1
What is the future of outside sales post COVID-19? 43:14

4+ y ago43:14

43:14

It wasn't long ago that selling face to face was the preferred way for many sales professionals to call on clients. Then COVID-19 hit and put everyone in quarantine. Even with the country re-opening, many offices are adopting a work from home policy making it challenging for outside reps to return to their normal selling patterns. What does this me…

1
Creating corporate clarity during a crisis - EOS during COVID-19 42:27

4+ y ago42:27

42:27

Does your corporate culture need to a change in order to survive remote work and the new business norms? For one company in Denver, Colorado following the Entrepreneurial Operating System (EOS) has been the change the company needed in order to survive the changing economy. Listen in as Derek Taniguchi, of NetResults, discusses how this is the perf…

1
Leading through change - Leadership in a COVID-19 World 40:39

4+ y ago40:39

40:39

In this episode of The Summit Podcast for growing businesses, Bill Eckstrom and Kyle Hamer discuss how leaders are being thrust into a new form of management. There are some who are rising to the challenge and leading their businesses forward, while others are paralyzed and being overrun by the changes in the economy. Bill provides good insight on …

1
Navigating innovation and automation inside business during COVID-19 47:21

4+ y ago47:21

47:21

Going back to work might never be the same following the coronavirus of 2020. As companies prepare to deal with the new normal how can they scale based on logic and eliminate "gut-feel?" In this episode of The Summit podcast, Mark Stouse, and Kyle Hamer discuss how techniques used for marketing mixed modeling might just provide the insight needed t…

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Kyle Hamer | Hamer Marketing Group Podcasts

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