No Such Thing as Rebranding

The Summit Podcast

Rebranding is a waste of time. Don't believe us, then listen in. Finlay Kerr, Co-Founder of Frejiz, breaks down branding and rebranding. Many companies spend their time and money focused on the art, the colors, and the visual component in their branding but forget to uncover their brand essence.

In this episode, we discuss how SaaS companies, consumer brands, and large behemoths leverage their essence, tribalism, and the story to drive impact into the market.

Finlay and Kyle discuss:

• Why rebranding can be a big waste of money
• How to find your brand essence
• When is the right time to
• You are not going to want to miss this action-packed episode.
• What B2B brands can learn from Consumer Brands
• Where you can get the most out of your brand

If you want to build your brand essence, check out this article inspired by Marty Neumeier and Rory Sutherland written by Finlay: Brand Essence - Getting the Foundations of your Brand Right

**Finlay is in Scotland and the internet connection made the audio unstable at the beginning of this episode. The points were so valuable we did not edit out the gaps in audio.

Finlay Kerr - Director and Co-Founder Frejz
Finlay is a Director in Frejz, a brand strategy consultancy, working across the private, public, third and academic sectors. Frejz is based in Glasgow but operates internationally.
Finlay is an entrepreneur, advisor, and brand coach. Setting up his first business in the ski industry in 1996 after spotting an opportunity in the short break and weekend niche. Adding this very practical learning to his professional training has developed his ability to advise at a strategic or granular tactical level when required.
After developing his own businesses in the travel sector he co-founded Frejz to help other enterprises grow and prosper. He particularly likes bringing the lessons from large, successful brands to smaller organizations with big visions.
He would rather be skiing with his family or riding his bike for some peace and thinking time.
About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.

Hamer Marketing Group
Helping B2B SaaS companies use technology to create unforgettable sales and marketing funnels.
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