3 P's of High Performance Marketing

The Summit Podcast

Today's high growth, rapid market share acquisition, and performance-driven marketing focus by companies leave a lot to be desired when programs and campaigns hit the market. Why? Because companies too often rely on the wrong things to get the results they need.
What are the critical components of a high performing marketing team? In this episode, we sit down with Douglas Karr and discuss what things companies need to consider in order to become high-performance.
Kyle and Doug discuss:

• What are the 3 P's of high-performance marketing?
• How companies go wrong with just picking a platform
• When processes need improvement what do you do
• Why people are to often overvalued or under appreciated for what's required to be high-performance
• Where to look for answers when you aren't seeing the results you want.

About Douglas Karr
Douglas is a recognized digital transformation expert in the digital marketing and technology space and consult local, startup, investment, and enterprise companies on how to best maximize their investments through education, process improvements, and platform selection and automation.
On any given week, you’ll find him speaking, developing and teaching workshops, writing on for his publication, interviewing leaders on his podcasts, and consulting with a handful of key clients.
Having started his career in the traditional marketing space with print advertising, database marketing, and direct mail. He transitioned to digital media and built a great reputation early in the industry. His companies quickly rose through the ranks of search engine marketing professionals and is now known around the globe for my focus on multi-channel marketing, compliance, and infrastructure.
About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.

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