Aligning your sales and marketing teams doesn’t have to be hard

The Summit Podcast

Call my leads. Give me something to call. Sound familiar, if you said yes, then your sales and marketing teams are not aligned and likely driving your organization crazy. How do you fix it?
In this episode we talk with Shawn Finder, CEO of Autoklose, and discuss just how easy it is to align your teams. During this conversation he showcases the 5 simples steps to getting teams aligned and driving revenue.
If you need more help, check out the How to Align Sales and Marketing article from Hamer Marketing Group.
About Shawn Finder
Shawn Finder has always been an entrepreneur at heart. At age 24, Shawn entered the entrepreneurial world after competing as one of Canada's top-ranked tennis players. He started out importing packaging from the Orient and selling to top retailers in North America. However, knowing he always loved selling and list building, he founded ExchangeLeads in 2013 which helps his company build quality lists for outreaching new prospects. This was followed by his new venture Autoklose in 2017 that combines both sales engagement and list building all-in-one platform.

• LinkedIn: https://www.linkedin.com/in/shawnfinder/
• Twitter::@autoklose
• Instragram: @sfinds
• Website: www.autoklose.com
• B2B Sales Handbook: https://autoklose.com/books/b2bsales
• 673 Years of Sales Excellence Book: https://autoklose.com/books/salesleaders

About Hamer Marketing Group
Sales and marketing have been at each others throats for years. Marketing only cares about brand, and sales only wants leads who are ready to buy. This classic misalignment of teams has catastrophic impact on company moral and ultimately the revenue. In this episode of Summit Podcast we sit down with Shawn Finder, CEO of Autoklose, and discuss what it takes to align these two bickering teams.
Shawn outlines the simple ways to improve communication across teams, get the most out of collaboration, and how he’s been successful at driving high volume growth when the sales and marketing leaders are on the same page. As the episode progresses we discuss:

• Understanding you audience
• 5 Tips to aligning sales and marketing
• Using outbound techniques to drive revenue
• How to setup your teams for optimal production

For more insight on how to align your teams, check out our article on How to Align Sales and Marketing.

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