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Insight: The Laws of Conversion Rate Optimization (Part 2)
Manage episode 278931330 series 2814585
Content provided by The Good. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Good or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
After more than a decade of experience helping global brands accelerate their growth through Conversion Rate Optimization (CRO), we've identified just a handful of fundamental truths that ecommerce leaders need to internalize to get the most out of their CRO efforts.
In this episode, Jon covers the last four "Laws of CRO" and explains how each one should influence your CRO strategy. You'll learn about what a good conversion rate really is, why conversion-boosting hacks are a trap, the importance of constant iteration, and the danger of discounting.
Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)
The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
44 episodes
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Manage episode 278931330 series 2814585
Content provided by The Good. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Good or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
After more than a decade of experience helping global brands accelerate their growth through Conversion Rate Optimization (CRO), we've identified just a handful of fundamental truths that ecommerce leaders need to internalize to get the most out of their CRO efforts.
In this episode, Jon covers the last four "Laws of CRO" and explains how each one should influence your CRO strategy. You'll learn about what a good conversion rate really is, why conversion-boosting hacks are a trap, the importance of constant iteration, and the danger of discounting.
Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)
The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
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Similar to The Ecommerce Insights Show
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