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The Evolution of Email Marketing in Retail - With Tink Taylor | #001
Manage episode 279059335 series 2833212
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The Evolution of Email Marketing in Retail
In this first episode, we are going to talk about email, in particular, how the use of email has evolved from a promotional messaging tool to the cornerstone of personalised brand communication for retailers to consumers.
Who better to discuss this subject than industry legend Tink Taylor. Tink, founded software company Dotmailer (now Dot Digital) 21 years ago and has successfully grown it to a global powerhouse.
About Paul Downs, your host:
Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers.
- 25 years experience in eCommerce and IT
- Business Transformation expertise
- Runs own Retail Consulting business
- International career spanning large UK and AU retailers
- NRMA, Diageo, General Pants, Lorna Jane, Camilla, Pillow Talk, Dusk, Rebel Sport, BCF, Super Cheap Auto, Oroton, MJ Bale, SHEIKE, Matt Blatt
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