Growing Your Audience The Right Way – Ben Jabbawy (Privy)

The Ecommerce Insights Show

In this episode, we talk to Ben Jabbawy, the founder of an ecommerce marketing tool called Privy.

We kick things off by talking about how to identify your ideal customers and figure out where they hang out at online. From there, we discuss a handful of strategies for getting your brand in front of those prospects and presenting them with an offer that will capture their attention.

Ben layers on the insights by telling us how to properly welcome new members into your audience and how to provide a cohesive brand experience from first interaction through the point of sale and beyond. We close things out by talking about advanced growth tactics – like contextual calls to action – and Ecommerce trends that are gaining steam.

All in all, it's a fantastic conversation, especially for the early-stage Ecommerce founder who is still trying to establish their footing or the mid-stage founder who wants to direct more attention and energy to audience growth. If that's you, then definitely give this one a listen.

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The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.