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Jay Daughtry - Small Enhancements Make a Big Impact | Ep #40
Manage episode 292551637 series 2926194
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Jay Daughtry, Chief Communications Officer/Owner of CQbd, is an independent consultant working directly with associations and technology companies that provide products and services to associations. In the summer of 2020 he launched the Association Initiative on Small Improvement.
He started the initiative after finding that during the pandemic associations seemed to be paralyzed in making decisions and moving forward. The Initiative's mission is to help associations focus on smaller kinds of things -- things they can control -- over the big picture things that cannot be controlled.
Starting with a diverse group of five associations, Jay lead them through a guided process to focus on specific areas like websites, member support, constituent support and programs, making decisions more manageable. All of these small improvements together help organizations identify cost savings, increase revenue, improving efficiencies and member experience.
Listen in as Jay shares what he's been learning that could be helpful to your organization.
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