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ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization

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Manage episode 296344222 series 2039495
Content provided by ironSource and IronSource / Melissa Zeloof. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ironSource and IronSource / Melissa Zeloof or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 1 of the Growth Loop: User Acquisition. Yevgeny argues why game developers should start the cycle with user acquisition as opposed to game monetization, offers best practices for maximizing key metrics like IPM, and shares how game development teams can increase production by improving the relationship between monetization and UA. Skim the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-step-1-starting-with-ua
  continue reading

112 episodes

Artwork
iconShare
 
Manage episode 296344222 series 2039495
Content provided by ironSource and IronSource / Melissa Zeloof. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ironSource and IronSource / Melissa Zeloof or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 1 of the Growth Loop: User Acquisition. Yevgeny argues why game developers should start the cycle with user acquisition as opposed to game monetization, offers best practices for maximizing key metrics like IPM, and shares how game development teams can increase production by improving the relationship between monetization and UA. Skim the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-step-1-starting-with-ua
  continue reading

112 episodes

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