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How UX Research Leads to 34.5% Increase in Conversion Rate

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Manage episode 296791636 series 2947814
Content provided by Aazar Ali Shad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aazar Ali Shad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, I asked Nick Disabato to tell his story how helped an ecommerce store.

We've covered:

1:09 - Nick's experience in CRO & UX Research

2:04 - Backstory of Thigh Society's hunches to insights

4:54 - How did he decide which insights to pick?

9:08 - How did he decide to to pick the right customer for his research?

11:19 - Research sometimes leads to information overload - How to fix that challenge?

12:18 - Nick's golden framework to prioritze these insights to a good CRO initiative

14:03 - Rapid-fire round

Links

Thigh Society case study

Nick's Finding Clarity Podcast

Nick's Value-Based Design book

Jobs To Be Done Framework

Don't Make Me Think

  continue reading

80 episodes

Artwork
iconShare
 
Manage episode 296791636 series 2947814
Content provided by Aazar Ali Shad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aazar Ali Shad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, I asked Nick Disabato to tell his story how helped an ecommerce store.

We've covered:

1:09 - Nick's experience in CRO & UX Research

2:04 - Backstory of Thigh Society's hunches to insights

4:54 - How did he decide which insights to pick?

9:08 - How did he decide to to pick the right customer for his research?

11:19 - Research sometimes leads to information overload - How to fix that challenge?

12:18 - Nick's golden framework to prioritze these insights to a good CRO initiative

14:03 - Rapid-fire round

Links

Thigh Society case study

Nick's Finding Clarity Podcast

Nick's Value-Based Design book

Jobs To Be Done Framework

Don't Make Me Think

  continue reading

80 episodes

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