"web3 with a16z" is a show about the next generation of the internet, and about how builders and users -- whether artists, coders, creators, developers, companies, organizations, or communities -- now have the ability to not just "read" (web1) + "write" (web2) but "own" (web3) pieces of the internet, unlocking a new wave of creativity and entrepreneurship. Brought to you by a16z crypto, this show is the definitive resource for understanding and going deeper on all things crypto and web3. Fro ...
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a16z Infra #5: Category Creation with Armon Dadger (HashiCorp) and Stephen Mullaney (Aviatrix)
MP3•Episode home
Manage episode 297649237 series 2868146
Content provided by a16z and Andreessen Horowitz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by a16z and Andreessen Horowitz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
- What makes a category? [0:37]
- The leading indicator? Everyone thinks you're crazy. [5:36]
- Can you create a category whole cloth? [7:02]
- How to create a category [12:05]
- The best category creation CEOs are product marketers [15:55]
- Category creation tactics: certification programs [18:54]
- Category creation tactics: persona-based storytelling [22:17]
- Is there a repeatable way to make a category? [25:35]
- The role of the CTO and product teams in creating the message [29:22]
- How do you structure product marketing? [45:16]
This is an excerpt from the a16z Clubhouse show a16z Infra. To catch full episodes of the show, follow the a16z Club on Clubhouse.
133 episodes
MP3•Episode home
Manage episode 297649237 series 2868146
Content provided by a16z and Andreessen Horowitz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by a16z and Andreessen Horowitz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
- What makes a category? [0:37]
- The leading indicator? Everyone thinks you're crazy. [5:36]
- Can you create a category whole cloth? [7:02]
- How to create a category [12:05]
- The best category creation CEOs are product marketers [15:55]
- Category creation tactics: certification programs [18:54]
- Category creation tactics: persona-based storytelling [22:17]
- Is there a repeatable way to make a category? [25:35]
- The role of the CTO and product teams in creating the message [29:22]
- How do you structure product marketing? [45:16]
This is an excerpt from the a16z Clubhouse show a16z Infra. To catch full episodes of the show, follow the a16z Club on Clubhouse.
133 episodes
All episodes
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