Episode 167: Paul Shapiro & The Future of Protein

Eat Green Make Green

“We can create meat-like experiences that will be the same for the customer, just without animals and with a far lighter footprint on the planet.”
On this week’s episode of the Eat Green Make Green Podcast I sit down with the trailblazing Paul Shapiro. Paul is the CEO of The Better Meat Co, the author of the national bestselling book Clean Meat, and a 4-time TEDx Speaker. We talk about how Paul’s experience writing Clean Meat led him to want to start a company in the space, why history shows us that technology, not compassion, has replaced the use of animals, why the Better Meat Co. focuses on selling their plant-based meats to big meat companies for blending, why making meat without the animal makes sense, the massive environmental benefits of making meat from plants, why big meat companies are becoming “protein” companies, and why changing how we make meat is the only path forward.

Show Notes

The Better Meat Co. Website

The Better Meat Co. Instagram

Clean Meat Book

Paul’s Website

Paul’s Instagram