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[97] Positioning: How Specialized Should You Be?
Manage episode 308512110 series 3013922
"Obviously there's a diminishing return if you hit specialization of 'There's one business in my region I can market to' -- how do you know when you've specialized enough"
- Know your target market, like Ecommerce
- Know niches within your target market, like Women's Fashion and Beauty or Every Day Carry
- Identify if there are 20-50 companies in your niche in your target market
- Identify if of those 20-50 there are 15-20 companies that are paying for consultants, have paid for consultants, or are looking for
help solving a problem
Iterate. Too many companies come out? Become a
little more specialized, based on your research. Too few? Become a
little less specialized ("SEO optimization for women's fashion and
beauty stores selling $1,000,000/yr and based in New York" →
potentially too specialized)
118 episodes
Manage episode 308512110 series 3013922
"Obviously there's a diminishing return if you hit specialization of 'There's one business in my region I can market to' -- how do you know when you've specialized enough"
- Know your target market, like Ecommerce
- Know niches within your target market, like Women's Fashion and Beauty or Every Day Carry
- Identify if there are 20-50 companies in your niche in your target market
- Identify if of those 20-50 there are 15-20 companies that are paying for consultants, have paid for consultants, or are looking for
help solving a problem
Iterate. Too many companies come out? Become a
little more specialized, based on your research. Too few? Become a
little less specialized ("SEO optimization for women's fashion and
beauty stores selling $1,000,000/yr and based in New York" →
potentially too specialized)
118 episodes
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