A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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Content provided by Kai Davis & Nick Disabato, Kai Davis, and Nick Disabato. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kai Davis & Nick Disabato, Kai Davis, and Nick Disabato or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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[96] Positioning: How Specialized Should You Be?
MP3•Episode home
Manage episode 308512111 series 3013922
Content provided by Kai Davis & Nick Disabato, Kai Davis, and Nick Disabato. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kai Davis & Nick Disabato, Kai Davis, and Nick Disabato or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
"Obviously there's a diminishing return if you hit specialization of 'There's one business in my region I can market to' -- how do you know when you've specialized enough"
- Know your target market, like Ecommerce
- Know niches within your target market, like Women's Fashion and Beauty or Every Day Carry
- Identify if there are 20-50 companies in your niche in your target market Identify if of those 20-50 there are 15-20 companies that are paying for consultants, have paid for consultants, or are looking for help solving a problem
118 episodes
MP3•Episode home
Manage episode 308512111 series 3013922
Content provided by Kai Davis & Nick Disabato, Kai Davis, and Nick Disabato. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kai Davis & Nick Disabato, Kai Davis, and Nick Disabato or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
"Obviously there's a diminishing return if you hit specialization of 'There's one business in my region I can market to' -- how do you know when you've specialized enough"
- Know your target market, like Ecommerce
- Know niches within your target market, like Women's Fashion and Beauty or Every Day Carry
- Identify if there are 20-50 companies in your niche in your target market Identify if of those 20-50 there are 15-20 companies that are paying for consultants, have paid for consultants, or are looking for help solving a problem
118 episodes
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