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IRP #19: Entrepreneurial Thinking: Rules for Success in Racing with Expert Mel Abraham
Manage episode 308984034 series 3024596
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So you're a racing entrepreneur. Are you crazy or just a typical business owner? What does it take to win as a business owner? How do you create sustainable long-term value instead of short-term profits? On this episode of The Inside Racing Podcast, we chat with entrepreneurship expert Mel Abraham. Mel dives into the passion required and approach you'll need to have success. Business expert and motorsports professional John Robbins works with Mel to uncover the in's and out's of business ownership. What are the myths and misconceptions, what are the risks and what are the common mistakes other business owners have made. Mel shows us there's a way to think about owning your business that will help you sustain the good times much longer. Most importantly, he provides us with the most important question you can ask yourself as an entrepreneur and the future of entrepreneurship. (Hint: It has a lot to do with a recurring theme we've been discussing on the podcast.) Whether you are just getting started or you've been promoting racing for decades, there's something here for you.
Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.
Do you want to learn more about Entrepreneurial Thinking? Check out www.melabraham.com. For a deep dive into how to build a business model, you'll love Business Breakthrough Academy (http://www.businessbreakthroughacademy.com/) or for some great online training related to Mel's Book The Entrepreneur's Solution visit: http://www.theentrepreneurssolution.com
Mel also recommended some great books: Start with Why by Simon Sinek and Blue Ocean Strategy by Mauborgne and Kim.
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