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Nobody Likes to be Sold To
Manage episode 311445835 series 3123219
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There is a factor in selling which few men seem to have recognized; yet it is a block over which we stumble time and time again, when by
knowing that it was there we could just as easily walk around it.
This stumbling block is this: The average person’s instinctive antagonism to being sold.
Here’s the way to overcome that instinctive antagonism to being sold the quick way:
Forget forever that there is such a thing as forcing your business on the other: put yourself in their place and start right – working with the potential buyer to find out how their business will be benefited by your proposition.
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