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DOMINIQUE HANSSENS: THE SCIENCE OF MARKETING

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Manage episode 311566602 series 3143794
Content provided by Gregg S. Fisher. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gregg S. Fisher or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The most brilliant business in the world will fail...if nobody hears about it. As we search for the best investments, we must search not only for great products, services, and leaders, but also for superb marketing as well. In this episode, Gregg's guest is one of the world's foremost experts on the subject of marketing. Prof. Dominique Hanssens of UCLA shares his thoughts, expertise, and insights - including shining a light on a few aspects of modern business you may not even THINK of as marketing...but are, in fact, fundamental pieces of the marketing puzzle.

  continue reading

28 episodes

Artwork
iconShare
 
Manage episode 311566602 series 3143794
Content provided by Gregg S. Fisher. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gregg S. Fisher or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The most brilliant business in the world will fail...if nobody hears about it. As we search for the best investments, we must search not only for great products, services, and leaders, but also for superb marketing as well. In this episode, Gregg's guest is one of the world's foremost experts on the subject of marketing. Prof. Dominique Hanssens of UCLA shares his thoughts, expertise, and insights - including shining a light on a few aspects of modern business you may not even THINK of as marketing...but are, in fact, fundamental pieces of the marketing puzzle.

  continue reading

28 episodes

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