Morning Brew—COO, Austin Rief

DTC Growth Show

In this episode, we talk to Austin Rief, the COO of Morning Brew, a daily email that makes reading the news actually enjoyable.

In this chat, we talk to Austin about how Morning Brew got started and its humble beginnings, from a pdf file with a watermarked logo to now having over 2 Million subscribers.

Austin also gives his insight into the now-famous advice "every company is a media company" and what that really means for brands and how to be successful at it.

We even asked him if we fast forward ten years, what do you think morning brew will look like?

"Let's call it a lifestyle company, where we represent the lifestyle of young business professionals. We make them smarter it's our job. We help them invest their money and help them save their money. We help them make all the big decisions in their lives. We make them better professionals. I think that comes in the way of content and education. It probably comes in the way of subscription and community, and you know, commerce. So they'll probably be 8 to 10 revenue streams of different things that, you know, we can engage these people with." - Austin Rief