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Fix My Churn—Founder & CEO, Val Geisler

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Manage episode 312409355 series 3234300
Content provided by #paid. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by #paid or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Val runs Fix My Churn, and they work with brands to... fix churn. And the main channel she uses for onboarding and customer communication is email. Lots of other great channels, but that's the main one.

Don't pit acquisition and retention. They're friends. Marketers need to learn to split their focus, and adjust it at different times throughout the year. And if you don't know how to approach your retention, ask yourself what you'd do if you could never acquire another customer again. I love that question.

I also appreciate the dinner party approach to building welcome and onboarding email sequences. Val calls it the dinner party strategy, and you can get her full guide for free.

If you don't follow Val on Twitter, you're missing out. Connect with her.

  continue reading

44 episodes

Artwork
iconShare
 
Manage episode 312409355 series 3234300
Content provided by #paid. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by #paid or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Val runs Fix My Churn, and they work with brands to... fix churn. And the main channel she uses for onboarding and customer communication is email. Lots of other great channels, but that's the main one.

Don't pit acquisition and retention. They're friends. Marketers need to learn to split their focus, and adjust it at different times throughout the year. And if you don't know how to approach your retention, ask yourself what you'd do if you could never acquire another customer again. I love that question.

I also appreciate the dinner party approach to building welcome and onboarding email sequences. Val calls it the dinner party strategy, and you can get her full guide for free.

If you don't follow Val on Twitter, you're missing out. Connect with her.

  continue reading

44 episodes

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