The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Allen Pogorzelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allen Pogorzelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How Zycus Gets 7x ROI on Their Digital Marketing w/ Ashish Agrawal
Manage episode 312486316 series 3236730
Content provided by Allen Pogorzelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allen Pogorzelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ashish Agrawal is Head of Digital Marketing at Zycus, a company that has been growing like mad for some time.
Ashish attributes this growth to, well, their attribution model.
This model looks at every contact an account has had over the course of the year to get a holistic view of what works—and what doesn’t.
In this episode, we explore:
- Why LinkedIn has been so successful for demand gen
- Why Zycus has leaned into video recently.
- How Zycus handles attribution.
Check us out on Apple Podcasts, or at this link.
23 episodes
Share
Manage episode 312486316 series 3236730
Content provided by Allen Pogorzelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allen Pogorzelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ashish Agrawal is Head of Digital Marketing at Zycus, a company that has been growing like mad for some time.
Ashish attributes this growth to, well, their attribution model.
This model looks at every contact an account has had over the course of the year to get a holistic view of what works—and what doesn’t.
In this episode, we explore:
- Why LinkedIn has been so successful for demand gen
- Why Zycus has leaned into video recently.
- How Zycus handles attribution.
Check us out on Apple Podcasts, or at this link.
23 episodes
All episodes
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Similar to The Data-Driven Marketer
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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1
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Brian Burns
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continue reading
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” ...
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