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Lululemon Acquires Mirror
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Lululemon, the maker of high-end activewear and athleisure attire, is making a big bet in the personalized remote exercise space by acquiring Mirror, a home fitness start-up that sells a $1,495 wall-mounted screen ideal for streaming workout classes with a focus on demonstrating and teaching technique-based exercises.
The $500 million purchase, announced on Monday, is Lululemon's first acquisition. This is a remarkable move for Mirror who introduced their product two short years ago and raised a whopping $72 million from investors.
In this episode we talk about the potential ripple effects of this acquisition, pivoting in a time of upheaval, trying to seize the moment, and Lululemon's potential as a media company with an enormous outlet for potential ad revenue.
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