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Yum! Brands: Interview with Former CEO Greg Creed
Manage episode 313658855 series 3280430
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In this episode, we chat with Greg Creed, former CEO of Taco Bell and Yum! Brands. Greg shares his marketing philosophies and how he has applied them while leading some of the most iconic marketing campaigns in QSR to date. Zach and Greg discuss changing customer behaviors post-COVID, fostering diversity throughout an organization, and minimum wage impacts on the restaurant industry. Tune in to get a sneak peek of Greg's Book, R.E.D. Marketing: The Three Ingredients of Leading Brands.
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