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Transition in Tourism ft Elke Dens
Manage episode 314341292 series 3280842
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Joining us from Flanders is Elke Dens, a tourism marketing maven and one of the major driving forces to lead VisitFlanders into ‘Travel to Tomorrow’, a vision based on regeneration. As Chairwoman of the Marketing Group of The European Travel Commission, she has been aligning the marketing directors from 28 countries in Europe with a focus on long term sustainable added value. Being an expert of the COVID-19 tourism recovery program of the United Nations, she has successfully launched projects like FairBnB, and is a proud board member of The Travel Foundation and the Impact Travel Alliance. Here's the chassis of my wanderlust discussion with her:
- Identifying the real customer
- Multifunctional experience
- Terminology matters - Tourist v/s Traveler
- Future of tourism
Elke's LinkedIn profile: https://www.linkedin.com/in/elkedens
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